Phones

Samsung aims to make Galaxy A India’s biggest brand

Samsung is eyeing big sales numbers this year in India, where the company is losing ground to Chinese OEM Xiaomi. It recently launched the Galaxy M series in the country, and it’s doing pretty well. Samsung is now preparing an even bigger plan to reclaim its lost crown. The company will be launching a revamped Galaxy A line in India with hopes of it contributing over $4 billion in sales by the end of 2019.

New Galaxy A phones every month

We already know that Samsung has nine Galaxy A smartphones lined up for release in the first half of 2019. At least three of them, the Galaxy A10, A20, and the A30, are rumored to go on sale in India by the end of March. Ranjiv Singh, Samsung India’s chief marketing officer, has now essentially confirmed the rumors, further adding that the company will launch new Galaxy A phones every month till June 2019.

“We are now creating a whole portfolio for the A series, which we will be launching from this March. Till June, we will launch phones every month,” Singh told The Economic Times.

The phones, targeted at millennials, will be launched at various price points, ranging from Rs. 10,000 ($140) to Rs. 50,000 ($700). And unlike the Galaxy M series, the A series phones will be available both offline and online, and across all major platforms. This will help the company drive volumes, which it expects to reflect on revenue. The company is eyeing to gross over $4 billion from the Galaxy A series in India in 2019.

“It is going to make a record for the India market. Our mission is to make a $4 billion brand for a single series this year in India,” Singh said.

Samsung also has an R&D team closely studying the Indian market. It is aiming to make the Galaxy A India’s biggest brand of a single name series in 2019.

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