Phone

Samsung market share ahead of Apple in Q2

Samsung’s smartphone shipments in the second quarter covered 26.8% of the market share as opposed to 16.4% for Apple. While these numbers are very positive the tech company might see an overall diminished growth this year as opposed to 2014 which is due to smartphone sales stagnating.

The Galaxy S6 has sold a lot of units and it’s estimated to reach 50M units sold by the end of this year. This is a great prospect for Samsung and it’s almost double than the amount of Galaxy S5 units sold. According to TrendForce the smartphone sales growth is actually facing a serious threat this year, estimated to be merely 8.2% in 2015 as opposed to 26.5% last year. Huawei has reached a surprising position this year according to the study, reaching 100M units sold this year. This makes Huawei the #1 mobile brand in China and this forecast marks a 40% annual shipment growth.

Vendors are going to face a serious difficulty in selling smartphones this year. According to TrendForce this plateau of smartphone shipments is owed to the global economic situation which makes things highly unpredictable. All eyes are currently on the Galaxy Note 5 which is expected to turn things around. Samsung can avoid a negative shipment growth in 2015 by delivering a highly anticipated device with improved tech specs. In the meantime Apple has some new devices on its way which will add some serious competition.

Do you think the Galaxy Note 5 will improve the situation? Let us know by leaving a comment.

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Nine54
Nine54

“Vendors are going to face a serious difficulty in selling smartphones this year.” Why does Apple seem to be unaffected? They continue to grow sales even though they don’t necessarily grow marketshare. This suggests that there is churn among existing Samsung customers while net-new smartphone buyers, particularly those in China, are choosing non-Samsung devices. Samsung needs to address both problems, but I think fixing the churn should be a priority. While Apple may enjoy an unrivaled brand loyalty, there is a “stickiness” to Apple products and users see no compelling reason to switch. Conversely, Samsung users don’t see a compelling… Read more »

kronicle
kronicle

As is every phone maker at the low end except Samsung in China…… (which includes Apple still selling discounted iPhone 4, 4s, 5, 5c, 5s models). But neither Apple or Samsung are in the top 5 sales and therefore market share! The PRC set it up to come out this way two years ago, when China Mobile got LTE! Therefore though most companies gain in sales there, they may never be able to challenge the Chinese Phone Makers again for Market Share!!! The Chinese Government incentives are just too great for foreign competition to challenge Chinese Phone makers. One thing… Read more »

Ray Yarrell
Ray Yarrell

Note5 and S6EdgePlus will sell very well can’t wait to get my hands on both

Vesta@12b

Sadly for Samsung, market share doesn’t necessarily mean larger profits.

superlion
superlion

But that’s good for the costumers 🙂

Vesta@12b

How?

superlion
superlion

Simple lower prices! What if Samsung has the same profits as Apple? How much would S6/S6 EDGE cost?

Vesta@12b

You don’t understand the concept of Market Share and Profits. Lemme school you. Samsung sells 1 Million phones and makes $1 profit per phone. Market share is say 91%. Apple sells 100 000 iPhone’s, has 9% Market share, but makes $100 profit per phone, who’s better off, business wise?

superlion
superlion

Offcause it’s not good for Samsung but I was talking about costumers 🙂

MStuart
MStuart

It’s not good for customers in the long run either. A company following that model will either go bankrupt soon or start making crappy products at razor-thin margins.

Simply look at the PC market, it’s happened there before.

mcbrain
mcbrain

Unfortunately, increasing market share does not bring anything good for customers. A new product gets all the attention from Samsung first 2-3 months, after that Samsung focuses exclusively on next product total ignoring all previous products.

superlion
superlion

A lot of old models still get updates 🙂

mcbrain
mcbrain

The keywords here: some old models in some markets, the process is not ready even now in all markets. Not to recall the case of Note4, the update process started last and not ready even now. Samsung must understand that it is a global company and must behave as such, giving up its regional policies…

superlion
superlion

Yes I assume your are right! But Samsung has supported my regional very good through the years. I’m just lucky 🙂

Ray Yarrell
Ray Yarrell

Samsung is technology and Android nothing else matters.

n900mixalot
n900mixalot

.Note users are totally done with Samsung after the Note 4/Edge. Why should we run out and buy this one when the Note 6 will be right around the corner and the S7 a few months before it? Samsung is totally disloyal. It’s not that new phones are right around the corner though, it’s that as soon as they come out, Samsung totally plays dead and hides from its customers when it comes to the last phones they released. That’s not going to work anymore. Samsung ruined its relationship with its Note fans by removing camera features, not including themes… Read more »

Abhijeet M.
Abhijeet M.

“and don’t give us that “updated TouchWiz” story that’s totally pathetic, they just need to update TouchWiz on the Note 4 and get over it” It’s not a pathetic excuse. Samsung has never brought a completely changed UX from a new device to an existing one before, and it probably saw no reason to do it now. I’m not saying that’s a good thing, but it is the valid reason for why the Note 4 isn’t getting it. Plus, Samsung would have to take a lot of Note-specific features, give them a UI overhaul that matches the new TouchWiz, and… Read more »

n900mixalot
n900mixalot

Apple does it. It seems to be the only thing they don’t want mimic from Apple these days. Obviously the features they include aren’t mimicing Apple, but it appears that way. Samsung absolutely can do it unless you guys know something you aren’t sharing, and I doubt that. They did it with the Note 10.1 some years ago, and with the Note 2. They updated TouchWiz from KitKat to Lollipop as well. I say it is an excuse because Samsung just refuses to do it anymore. The features they include are great and can be updated. It just takes effort.… Read more »

mcbrain
mcbrain

Notes have targeted a particular group of users. Those who bought just because it has a bigger screen were much less. Using your phone as a productive tool, you have the same needs as a user of a tablet, the tablet that few would buy it without sd-card and without big removable battery. By removing these, Samsung change target users for Note with results difficult to predict. What is certain, specific group of users of this phone will lose interest in buying it.

masterross
masterross

If Note 5 not include SD slot this year will be failure for Sammy!

superlion
superlion

It’s funny how people are telling that Samsung is going to be a failure if they don’t include a SD slot but it looks like S6/S6 EDGE are selling almost twice as S5. I don’t see why a SD-Card is so important! It slows Down the system and it’s not as reliable as internal storage. I have a 32 GB S6 EDGE and have only used 39% of the internal storage. I use Dezeer for music and I know that not everybody have free download but come on how much music do you need on your phone? The same could… Read more »

masterross
masterross

Note users are special group of users that know why and what they’re buying.
In other hand S users and crApple easily can be cheated with shiny candy 😉

MStuart
MStuart

Everyone has different needs, it’s as simple as that. On a phone,. the SD card is a nive-have for me, but a must-have on tablets.