BTS is coming to Galaxy Unpacked 2022! The collaboration between Samsung and the K-Pop group turned global phenomenon continues this year, though the scope of the partnership for this year remains unknown.
BTS was also present at Galaxy Unpacked 2021 when the S21 series was introduced, but unlike in previous years, Samsung didn’t release a purple Galaxy S21 BTS Edition device. Instead, the company invited BTS members to try out its latest devices and, essentially, leverage their influence to promote the flagship phones.
Will there be a Galaxy S22 BTS Edition this year?
That’s the thing. Nobody knows if Samsung will release a Galaxy S22 BTS Edition this year, as the company hasn’t revealed anything else aside from the fact that the popular K-Pop band will somehow be involved in the event.
Assuming there’s no BTS Edition device coming at Unpacked 2022, Samsung will at least invite BTS members to unbox the latest phones and tablets on camera. BTS unboxing and reaction videos have proved to be very successful for Samsung’s mobile business from a marketing standpoint, so it’s no wonder that the collaboration continues this year, BTS Edition device or no.
But, once again, the precise nature of this partnership at Unpacked 2022 is unknown. Either way, we’ll make sure to keep you up to speed, so stay tuned. And if you don’t want to miss out on anything at Unpacked, here’s how you can watch the show once it’s live.
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