SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Can Samsung avoid the one thing fans won’t like at Unpacked?

Opinion
By 

Last updated: July 8th, 2024 at 19:01 UTC+02:00

Samsung's Unpacked event is almost here. It's going to take place on July 10 in Paris, France. It's going to be a glorious event, packed full of Samsung's latest technology, as the company has quite a few devices up its sleeve to unveil. All of the rumors and reports so far have suggested that alongside the Galaxy Z Fold 6 and Galaxy Z Flip 6, Samsung will be unveiling new smartwatches, new earbuds, and the much-awaited Galaxy Ring.

A lot of information about these devices has already been leaked online, as it always does. This has become a common theme with Samsung events. The early leaks and rumors are followed by detailed 3D renders and eventually press renders, so there's little left to the imagination when the devices are unveiled on stage by Samsung's top brass.

However, the pricing information is never really confirmed until the actual day. Sure, there are some reports here and there, but the most authentic details about pricing, particularly region-wise pricing, only emerge at Unpacked and that's when fans truly find out how much it's going to cost them to upgrade to the new Samsung devices this time around.

I'm sure that many fans are looking forward to the many new devices that Samsung will be unveiling this week. What many of them might not like to see is a price increase for the new devices. That thought is definitely going to be there in the back of their minds. Inflation is rampant across the globe and everything feels so much more expensive everywhere. People have witnessed price increases for almost everything so it's understandable why they might feel that price hikes could be on the horizon for new mobile devices as well.

We saw this last year with the Galaxy Watch 6. The base model was $20 more expensive than previous year's Galaxy Watch 5. The Galaxy Tab S9 Ultra was $100 pricier than the Galaxy Tab S8 Ultra. This shows that Samsung isn't afraid of raising prices when it needs to, so that very much remains a possibility for the upcoming devices.

There's no official confirmation about the prices for its new products so it's hard to say right now if Samsung will make them more expensive. To play the devil's advocate for a bit, though, one could understand the compulsion for Samsung if it does indeed raise the prices. The supply chain pressures, including increased freight and raw material costs, that are weighing down on all manner of industries are being faced by Samsung as well.

There are also business compulsions for Samsung. The company hasn't been making money hand over fist the way it has done before due to a prolonged downturn in the memory segment and less off take of production capacity at its foundry business. Samsung Electronics needs to plug the gap somewhere so if increasing efficiency in the supply chain isn't possible to extract more margins, the other way is to pass on more of that cost to customers in the form of a price hike.

It's simply not a question of what's another $50 or $100 to someone who's buying a device worth more than $1000? If it's indeed making that decision, Samsung would have done the maths to be reasonably certain that the price hikes won't negatively impact buyer sentiment to the extent that the loss in sales would render the price increase meaningless. Then again, there hasn't been much blowback from previous price bumps, so Samsung would be fairly confident that its customers have the ability to pay the higher prices.

Sure, it doesn't feel right at a time where the price direction of everything seems to be going only up without no signs of ever coming down, but such are the realities of the world we live in now. Ultimately, it's up to the customers to decide whether or not the new Samsung devices are worth paying the extra money for. Something tells me that there will be many that feel they are.

Opinion Galaxy Z Flip 6Galaxy Z Fold 6unpacked
Galaxy AI summarized

Scroll for more related content
News For You

You might also like

Google optimizes more apps for Galaxy Z Fold 6

Google optimizes more apps for Galaxy Z Fold 6

Earlier today, Samsung unveiled seven new products featuring Galaxy AI. Those include the Galaxy Z Flip 6 and the Galaxy Z Fold 6 with One UI 6.1.1 and Galaxy AI improvements. Google has now announced that it has done more optimizations for some of its apps to work better on Samsung's new foldables. Galaxy Z […]

  • By Asif Iqbal Shaik
  • 5 hours ago
Galaxy Z Fold 6, Flip 6 reach India with higher prices

Galaxy Z Fold 6, Flip 6 reach India with higher prices

At the Galaxy Unpacked event today, Samsung unveiled its latest foldable smartphones, the Galaxy Z Fold 6 and the Galaxy Z Flip 6. The Indian pricing for those devices has been revealed now, and potential buyers might not like the price hike. Galaxy Z Fold 6 and Galaxy Z Flip 6 prices and release date […]

  • By Abid Iqbal Shaik
  • 6 hours ago
Verizon launches Samsung’s latest Galaxy devices on pre-order

Verizon launches Samsung’s latest Galaxy devices on pre-order

Verizon has just officially revealed its pre-order pricing strategy for the new Galaxy device lineup Samsung announced at Unpacked 2024 earlier today. The US carrier offers the entire product lineup, save for the new Galaxy Ring. Among all the carriers, AT&T has exclusivity over Samsung's first smart ring at launch. Starting with the latest foldable […]

  • By Mihai Matei
  • 7 hours ago
Samsung has quietly made its new foldables $100 more expensive

Samsung has quietly made its new foldables $100 more expensive

Everything seems to be going up in price these days, and you can now add your next foldable phone from Samsung on that list. The company today confirmed prices for the Galaxy Z Fold 6 as well as for the Galaxy Z Flip 6. Some of you may have noticed that the base models of […]

  • By Adnan Farooqui
  • 8 hours ago
Next-gen Galaxy devices are available for pre-order through AT&T

Next-gen Galaxy devices are available for pre-order through AT&T

Samsung's new Galaxy device lineup unveiled at Unpacked 2024 is now available for pre-order in the USA from Samsung, but you can also pre-purchase the devices through AT&T. Here's all you need to know. AT&T offers the Galaxy Z Flip 6 with 512GB of storage for $1,099, $30.56 a month through an AT&T Installment Plan, […]

  • By Mihai Matei
  • 8 hours ago
Galaxy Z Fold 6 and Flip 6 exclusive colors include a carbon-like finish

Galaxy Z Fold 6 and Flip 6 exclusive colors include a carbon-like finish

The Galaxy Z Fold 6 and Galaxy Z Flip 6 are finally official, and Samsung's foldable phones have never looked better. The next-gen models refine the design formula even more and employ flatter and sharper surfaces while maintaining a sense of elegant minimalism. Samsung's new foldable phones also come in new colors, and as usual, […]

  • By Mihai Matei
  • 8 hours ago