SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Will Samsung put lock screen ads in One UI 2.5? Here’s what we found out


Last updated: June 8th, 2020 at 17:54 UTC+02:00

There are some rather concerning reports going around today, suggesting that Samsung might put ads on the lock screen in One UI 2.5. Lock screen ads have long been used by manufacturers that sell really cheap devices. That’s how they make up the margins that they give up on selling the actual hardware.

Samsung does make a lot of entry-level devices, even ones that cost around $100, but it has never resorted to putting ads on the lock screen. For starters, doing that wouldn’t befit a company of Samsung’s stature, and given the incredible volumes that it ships, it can probably make the numbers work even on devices that it doesn’t have a high profit margin on.

A joke that got lost in translation

So would the company really start doing this with One UI 2.5? For those who haven’t been keeping track, One UI 2.5 is going to arrive in the second half of this year. The Galaxy Note 20 and Galaxy Fold 2 will likely be the first devices to ship with it out of the box.

All of the hype around Samsung introducing lock screen ads with One UI 2.5 can be traced back to this post on its official forums for South Korea. Dig a little deeper and you find that this was most likely a satirical take on something else that happened today. Samsung does seem to have pushed an ad to users in South Korea inside the native Weather app which has caused a lot of backlash on the forum.

“I feel like I was invading my personal space without my permission,” said one user about the Weather app ad, “Is this courtesy of someone who bought a 1.3 million won phone?” said another. Excuse the wonky machine translations, but you get the idea. There are dozens of posts on the forum expressing displeasure about the banner ad in the Weather app.

Some members have even discussed that perhaps it wasn’t Samsung had pushed this ad in the first place. Since Weather News, the company that provides weather data for the app in South Korea, parses everything from images to weather information, it’s possible that the ad was inserted in that particular spot by Weather News.

Since this was a very hot topic on the forum today, it’s understandable why someone might take a more satirical view on One UI 2.5, going so far as to suggest that users would need to see ads on the lock screen and even wait for 15 seconds to watch a video ad before they can unlock their phone. The post itself where this image was shared as a One UI 2.5 “leak” says (예시) at the end, which literally means “Example.” This joke clearly got lost in translation.

Samsung does have a habit of pushing ads for its products and services in the notifications shade. It has been doing this since 2015 and there’s a very simple way of blocking these ads. However, it’s a bit of a stretch to claim that ads are coming to the lock screen on One UI 2.5. That’s not something we think is going to happen, even on the most affordable of Samsung phones.

Phone One UI 2.5
Load 13 comments

You might also like

New Galaxy A50s update brings Single Take, other new camera features

Samsung is bringing a handful of additional features to the Galaxy A50s with a new firmware update. The device was updated to One UI 2.5 last November but the experience is only getting better, especially for mobile photographers. Included with the latest firmware update are features such as Single Take and Night Hyperlapse, and Galaxy […]

  • By Mihai Matei
  • 1 year ago

Galaxy A50 and Galaxy A90 are the latest phones to get One UI 2.5 update

Samsung is quickly expanding the rollout of its One UI 2.5 update to more mid-range smartphones. The Galaxy A50 and the Galaxy A90 5G are the latest devices to get the One UI 2.5 update. The new firmware update also brings these devices up to speed with the latest security patch. The Galaxy A50 is […]

  • By Asif Iqbal Shaik
  • 2 years ago

One UI 2.x vs One UI 3.0: All the user interface changes and improvements

When it came out in 2018, One UI was a complete reimagination of the software experience on Samsung devices. It was more vibrant, colorful and modern than any iteration before it. Samsung also designed it from the ground up to be better suited to devices with large displays. There have been six iterations of One […]

  • By Adnan Farooqui
  • 2 years ago

One UI 2.5 firmware update reaches the Galaxy M51 and Galaxy A31

One UI 3.0 may be just around the corner but that’s not to say One UI 2.5 has been abandoned. On the contrary, Samsung continues to bring One UI 2.5 to more phones and the latest two additions to the family are the Galaxy A31 and the Galaxy M51. The Galaxy A31 is seemingly receiving […]

  • By Mihai Matei
  • 2 years ago

Galaxy A70 One UI 2.5 update released in the UK

Samsung started releasing the One UI 2.5 update to the Galaxy A70 two weeks ago. The update was first released in European markets and then in India last week. Now, the company has released the One UI 2.5 update for the Galaxy A70 in the UK. The new software update with firmware version A705FNXXU5CTK4 and […]

  • By Asif Iqbal Shaik
  • 2 years ago

Did you know? Samsung’s Galaxy camera app now has a ‘Moon mode’

It's not a full-fledged astrophotography mode, but it's a start.

  • By Mihai Matei
  • 2 years ago