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Korean Galaxy S7 and S7 edge to come without front SAMSUNG branding


Last updated: February 23rd, 2016 at 19:00 UTC+02:00

The Galaxy S7 and Galaxy S7 edge feature a similar design to the Galaxy S6 and S6 edge, a design that many Samsung fans love (with a few tweaks, of course), but it appears as though not all Galaxy S7 models will see Samsung’s front name branding return to the latest-generation “Galaxies.”

Samsung Korea has the device available without the front “SAMSUNG” branding, though the back branding remains. This doesn’t seem to be just the case with Samsung Korea, however: Samsung China shows the front name branding removed from its Galaxy S7 and S7 edge devices as well, signaling that the issue here (if there is one – this is still debatable) doesn’t just stop with Korea. Interestingly enough, there is a page at the Samsung Korea site that shows the front branding on the Galaxy S7 but not the Galaxy S7 edge. Japanese Galaxy S6 and S6 edge users saw the company’s front branding absent from their new devices last year.

Galaxy S7 S7 edge Korea
Galaxy S7, S7 edge Samsung Korea
Galaxy S7, S7 edge via Samsung China
Galaxy S7, S7 edge via Samsung China

There are a number of reasons as to why this could be the case. For one, Samsung could decide to remove the front name branding in order to make the device more simplified and elegant, or the front name branding could be removed so as to prevent some from refusing to purchase the device who may find the front branding offensive. Of course, the name “Samsung” would eventually crop up later, so this doesn’t seem to be all there is to the story. Another reason behind the front brand name removal may have something to do with the redundancy of having “Samsung” on the same smartphone twice.

China and Korea could see “SAMSUNG” removed from the front of its Galaxy S7 and S7 edge smartphones to cater to its consumer surveys and research. After all, the Korean giant did announce yesterday at Galaxy Unpacked 2016 that it brought back the microSD card slot because it listened to customers. Perhaps the brand removal on the front of its devices follows in the same path. Samsung has been known to tinker with its front name branding occasionally, so the company may have removed it altogether until it decides on the new cosmetic look. Only time will tell.

What do you think? Do you think this is just simple forgetfulness on the branding, or is there more to the story? Depending on where you live, do you think you’d appreciate having the front “SAMSUNG” branding removed from your Galaxy S7 and S7 edge? Do you think the branding is redundant, or is this irrelevant to you? Let us know in the comments.


Phone Galaxy S7Galaxy S7 edge
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