Micromax overtakes Samsung as India’s largest smartphone vendor
Looks like there is no break in bad news for Samsung. In the latest data provided by research firm Canalys it is claimed that Micromax has passed Samsung and it is now the largest smartphone vendor in India. Micromax is an Indian smartphone manufacturer and apparently it was able to dethrone Samsung in Q4 2014. That’s also the quarter in which Apple matched shipments of Samsung smartphones with its iPhones globally. Canalys data shows that Micromax’s market share in India now sits at 22 percent as opposed to Samsung’s 20 percent.
Samsung continues to come under pressure from local brands. Trailing behind the Korean company are Karbonn Mobiles and Lava in third and fourth place respectively.
It should be mentioned here that this would be the first time in years that Samsung is not India’s largest smartphone vendor. Micromax was able to get a lead on it due to the performance of its competitively priced offerings particularly for the low-end segment of the market.
Samsung can come out with a denial against this research firm’s data and show that its still very much at the top if it believes that there has been a mistake here. Whether it would do that remains to be seen.