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Last updated: August 5th, 2014 at 16:50 UTC+02:00
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Micromax's growth and subsequent leap over Samsung is attributed to its relatively affordable entry-level devices which undercut many of Samsung's devices on price. Given the dynamics of this particular market that move appears to have worked greatly in its favor, with Samsung losing out on the lead in yet another market.
According to the report in Q2 Micromax accounted for 16.6 percent of all smartphone shipments in India as opposed to Samsung's 14.4 percent. Microsoft-owned Nokia clinched the third spot with 10.9 percent. Micromax is particularly strong when it comes to feature phone shipments, clinching 15.2 percent against Samsung's 8.5 percent.
No doubt Samsung would want to bounce back in the next quarter and regain the lead in these important markets. It remains to be seen how much the Galaxy Alpha and Galaxy Note 4 help in this cause.
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.
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