SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

The reasons why Samsung’s foldable flagships may never drop in price

Opinion
By 

Last updated: July 20th, 2020 at 20:21 UTC+02:00

As with most emerging technologies, foldable devices were expected to become cheaper as time went by, and many of us were hoping that the sequels to the Galaxy Fold will sell for lower prices with each new generation. However, this may never be the case. Seeing the recent reports about Samsung’s alleged plans to maintain the price of the Galaxy Z Fold 2 around the $2,000 mark (all the while dropping the free earbuds from the retail package), the company’s premium foldable series might not become more accessible anytime soon.

In other words, if you like the idea of owning a foldable flagship like the Galaxy Fold and you’re waiting for the technology to become more affordable before hopping on the bandwagon, you might have a long road ahead of you. We think there’s a strong possibility that Samsung’s premium foldable devices may never get a hefty price cut, and there are a couple of reasons why:

Flagships have historically gotten more expensive, not cheaper

Non-foldable smartphones have existed for a decade now, and one would think that Samsung’s flagship phones should have become more affordable 10 years after the launch of the original Galaxy S. In reality, the exact opposite has happened. This year’s Galaxy S20 series stands as proof that the company’s flagship phones have become more expensive, and there’s no evidence to suggest that this trajectory will change drastically in the near future.

Granted, if we look at older technologies in a vacuum, they have become cheaper in time. Nowadays, the display used by the original Galaxy S would probably cost a fraction of the original price, but that’s only because there’s no practical use for it anymore. In truth, older technologies have been replaced by newer ones, and with them came increasingly higher prices.

This could foreshadow the evolution of foldable flagships. Perhaps the impressive foldable display used in the original Galaxy Fold will drop in price over the next few years. But Samsung is bound to continue investing in R&D and improve the technology every year, meaning that launch prices for the final products are more likely to maintain rather than decrease.

Samsung still has no competition and that’s not a good thing for customers

It goes without saying that we’re fans of Samsung and we want the company to succeed. At the same time, we’re also customers, and what’s good for the company might not always be good for us. This seems to be the case with the way the company is marketing its foldable devices. Samsung is weeks away from unveiling its third foldable phone and it still has no real competition. It dominates the segment, so it makes the rules.

Last year when Huawei seemed like a potential threat to Samsung’s foldable phone business, the Korean giant may have considered ways in which it could make its Galaxy Fold sequels more affordable. But companies that don’t have competition look to get the maximum benefit out of their dominant position. It goes without saying that the industry will gradually jump on the foldable bandwagon but until that happens, expect Samsung to not give an inch.

If no other company can successfully pull off a viable foldable device, why would Samsung strive to lower its launch prices? Goodwill only goes so far, and big businesses will always aim to increase their profits. More so, the apparent failure of Samsung’s rivals to match its pace in the foldable segment further highlights that the company has something unique to offer, and it can feel justified to capitalize on its favorable position as it sees fit.

Unless a rival threatens the company’s dominance in the foldable segment, Samsung might never feel compelled to lower its prices, especially as long as tech enthusiasts will be willing to pay a premium for the latest and greatest technologies.

Samsung can still democratize foldable phones with a two-pronged approach

In a way, Samsung’s asking price for the Galaxy Z Fold 2 can be easily justified thanks to its eccentric nature. After all, it is a phone and a tablet combined, offering a level of flexibility that has yet to be matched by any other mobile device. With that in mind, we’re not necessarily arguing that $2,000 is an unfair price, only that Samsung’s earlier efforts to reduce costs have seemingly stagnated. This is something to consider if you are waiting for launch prices to drop before joining the foldable scene.

The good news for fans of the foldable concept is that Samsung may be thinking of other ways in which it can democratize foldable display technology. The Galaxy Z Flip itself is a more affordable alternative, and the company was also rumored to be working on a so-called Galaxy Fold Lite that would cost $1,100 instead of $2,000.

It would certainly make sense for Samsung to create more cost-effective solutions in parallel with its flagship foldable. This way, the company could bring foldable technology in the hands of more customers, all the while allowing itself to push the limits of its premium solution and maintain its leadership in the segment.

At the end of the day, we’re still hoping that Samsung will make its premium foldable devices more affordable in the coming years, but given the history of flagship smartphones and the current climate, this may never happen.

OpinionPhone Galaxy FoldGalaxy Fold 2Galaxy Z Fold 2
Load 5 comments

You might also like

Unhappy foldable phone customers in Poland might sue Samsung

A group of Polish Samsung customers is reportedly seeking to file a class action lawsuit against the company on account of the durability of its foldable phones. More than 1,100 Samsung Galaxy Fold and Flip series customers in Poland have brought their complaints to a Facebook group, where they shared the experiences they’ve had with […]

  • By Mihai Matei
  • 2 weeks ago

Galaxy Z Fold 2 is Samsung’s latest foldable to get Android 12L (One UI 4.1.1) update

After the launch of the Galaxy Z Fold 4, Samsung had promised that it would soon release the Android 12L-based One UI 4.1.1 update to its older foldable phones and tablets. And the company is keeping its promise. A few days ago, the Galaxy Z Fold 3, Galaxy Tab S7, and the Galaxy Tab S8 […]

  • By Asif Iqbal Shaik
  • 2 weeks ago

August 2022 security update for Galaxy Z Fold 2 reaches the US

Two weeks after the release of the August 2022 security update to the Galaxy Z Fold 3, Samsung has started rolling out its newest software update to the Galaxy Z Fold 2. Right now, the update is limited to the carrier-locked version of the Galaxy Z Fold 2 in the US. The carrier-locked version of […]

  • By Asif Iqbal Shaik
  • 1 month ago

One UI 4.1.1 update could bring Galaxy Z Fold 4’s taskbar to older Fold devices

Samsung unveiled the Galaxy Z Fold 4 a few days ago, alongside the Galaxy Z Flip 4 and other Galaxy products, at the Galaxy Unpacked 2022 event. While the Galaxy Z Fold 4 arguably isn’t a big upgrade over the Galaxy Z Fold 3, it does come with rather nifty software functionality. This year, Samsung […]

  • By Sagar Naresh
  • 1 month ago

Original Galaxy Z Flip and Galaxy Fold are now getting the August 2022 security update

Now that the Galaxy Unpacked 2022 event is done, Samsung is switching its focus back to releasing software updates to its dozens of smartphones. The original Galaxy Fold and the Galaxy Z Flip are the latest Galaxy devices to get the August 2022 security update. Galaxy Fold and Galaxy Z Flip: Where is the August […]

  • By Asif Iqbal Shaik
  • 2 months ago

Galaxy Z Fold 4 vs Galaxy Z Fold 2: The obvious upgrade

Samsung finally unveiled the Galaxy Z Fold 4 today at the Galaxy Unpacked 2022 event. The new phone comes with a few improvements over its predecessors, but are those improvements enough to warrant an upgrade from the Galaxy Z Fold 2? Let us find out the answer through a specifications comparison of both foldable phones. […]

  • By Asif Iqbal Shaik
  • 2 months ago