MASSIVE Samsung Galaxy deals during Discover Samsung!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Xiaomi may have just defeated Samsung in European smartphone market

Business
By 

Last updated: August 3rd, 2021 at 10:38 UTC+02:00

Samsung has been facing a lot of heat from Chinese smartphones brands, especially in Asian markets. The South Korean firm was still ahead of those smartphone brands in Europe and North America. However, it looks like Xiaomi may have just defeated Samsung in the European market.

According to the latest numbers from market research firm Strategy Analytics, Samsung slipped to the second position in the European smartphone market in Q2 2021. The report states that Samsung shipped 12 million smartphones during the quarter and acquired a 24% share of the market. Xiaomi, on the other hand, shipped 12.7 million smartphones to acquire a 25.3% share of the market. The Chinese brand grew 67.1% year over year, while Samsung faltered 7% when compared to Q2 2020.

Boris Metodiev, Associate Director at Strategy Analytics, said, “Xiaomi has seen great success in Russia, Ukraine, Spain, and Italy among others and found customers eager for its Mi and Redmi series of feature-rich, value smartphones.

Apple ranked third with 9.6 million iPhone shipments in Q2 2021. The world’s most profitable company grew 15.7% during the period when compared to Q2 2020. OPPO grew a whopping 180% year-over-year to reach 2.8 million shipments and a 5.6% market share. Realme, OPPO’s subsidiary brand, grew a staggering 1800% in the region and shipped 1.9 million smartphones during the second quarter of this year. It currently has a market share of 3.8%.

Total smartphone shipments during Q2 2021 in Europe stood at 50.1 million units, a 14.4% year-over-year growth. The market’s rebound was reportedly driven by continued economic recovery post-COVID-19, healthy demand from consumers using older phones, and value-for-money 5G smartphones.

With Asian and European markets in its favor, Xiaomi may look towards the North American market in the near future. The US, in particular, is considered to be the most profitable smartphone market, and Xiaomi may try to partner with cellular network operators to gain a foothold in the country.

Samsung Smartphone Market Share Europe Q2 2021 Strategy Analytics

Source BusinessPhone EuropeSamsung ElectronicsXiaomi
Load comments

You might also like

Samsung engineer caught leaking core semiconductor technologies

Samsung engineer caught leaking core semiconductor technologies

While some company leaks appear to be accidental or at least unintentional, others are deliberate. A few weeks ago, following a few ChatGPT-related leaks, Samsung made a new rule to prevent employees from using the generative AI, as sensitive data entered into its database becomes public knowledge. Now, however, the company experienced another technology leak. […]

  • By Mihai Matei
  • 15 hours ago
Samsung’s repair centers treat broken Galaxy phones royally

Samsung’s repair centers treat broken Galaxy phones royally

Samsung’s device care network in the USA spans the nation and is made possible with the help of more than 10,000 certified repair technicians. And as more customers care about durability and technical support, a recent study has shown that Samsung 5G phone customers climbed to the highest satisfaction rating thanks to Samsung’s superior product […]

  • By Mihai Matei
  • 15 hours ago
Samsung’s sales hit an all time low in China in Q1 2023

Samsung’s sales hit an all time low in China in Q1 2023

Amidst deepening issues between China and the US, Samsung Electronics’ China sales have shrunk significantly, hitting an all-time low in Q1 2023. As per the latest quarterly report, the proportion of Samsung’s China sales has dropped to a single digit, which isn’t a good sign for the South Korean technology giant. In the quarterly report, […]

  • By Sagar Naresh
  • 19 hours ago
Samsung may be taking giant steps toward solid-state battery manufacturing

Samsung may be taking giant steps toward solid-state battery manufacturing

Samsung’s been toying with the idea of manufacturing solid-state batteries for at least a decade now. Progress in this area appears to have been slower than the development of foldable display technologies. But new reports say that Samsung is making advancements in solid-state battery development, and two of its divisions will be responsible for manufacturing […]

  • By Mihai Matei
  • 1 day ago
Samsung Galaxy phone customers in the USA are among the happiest

Samsung Galaxy phone customers in the USA are among the happiest

The American Customer Satisfaction Index Survey (ACSI) has placed Samsung Electronics America at the top of the customer satisfaction list for 5G mobile devices in 2023. ACSI ranked Samsung’s 5G phones #1 in the USA for their overall quality, for product quality, and service quality. Samsung says 73% of consumers who are looking to buy […]

  • By Mihai Matei
  • 1 day ago
Samsung fans get the May 2023 update for the Galaxy Tab S7 FE

Samsung fans get the May 2023 update for the Galaxy Tab S7 FE

The standard Galaxy Tab S7 series received the May 2023 update last week. Now, the Fan Edition variant is following the rest of the series in a couple of markets. Samsung is now rolling out the May 2023 update for the Galaxy Tab S7 FE in Brazil (SM-T735) and Europe (SM-T733). As of now, the […]

  • By Mihai Matei
  • 2 days ago