SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Xiaomi may have just defeated Samsung in European smartphone market

Business
By 

Last updated: August 3rd, 2021 at 10:38 UTC+02:00

Samsung has been facing a lot of heat from Chinese smartphones brands, especially in Asian markets. The South Korean firm was still ahead of those smartphone brands in Europe and North America. However, it looks like Xiaomi may have just defeated Samsung in the European market.

According to the latest numbers from market research firm Strategy Analytics, Samsung slipped to the second position in the European smartphone market in Q2 2021. The report states that Samsung shipped 12 million smartphones during the quarter and acquired a 24% share of the market. Xiaomi, on the other hand, shipped 12.7 million smartphones to acquire a 25.3% share of the market. The Chinese brand grew 67.1% year over year, while Samsung faltered 7% when compared to Q2 2020.

Boris Metodiev, Associate Director at Strategy Analytics, said, “Xiaomi has seen great success in Russia, Ukraine, Spain, and Italy among others and found customers eager for its Mi and Redmi series of feature-rich, value smartphones.

Apple ranked third with 9.6 million iPhone shipments in Q2 2021. The world’s most profitable company grew 15.7% during the period when compared to Q2 2020. OPPO grew a whopping 180% year-over-year to reach 2.8 million shipments and a 5.6% market share. Realme, OPPO’s subsidiary brand, grew a staggering 1800% in the region and shipped 1.9 million smartphones during the second quarter of this year. It currently has a market share of 3.8%.

Total smartphone shipments during Q2 2021 in Europe stood at 50.1 million units, a 14.4% year-over-year growth. The market’s rebound was reportedly driven by continued economic recovery post-COVID-19, healthy demand from consumers using older phones, and value-for-money 5G smartphones.

With Asian and European markets in its favor, Xiaomi may look towards the North American market in the near future. The US, in particular, is considered to be the most profitable smartphone market, and Xiaomi may try to partner with cellular network operators to gain a foothold in the country.

Samsung Smartphone Market Share Europe Q2 2021 Strategy Analytics

Source BusinessPhone EuropeSamsung ElectronicsXiaomi
Load 6 comments

You might also like

Original Galaxy Z Flip gets the June 2022 security update

Samsung’s latest foldable phones have already received the June 2022 security patch, so the company is n …

  • By Mihai Matei
  • 27 mins ago

Samsung Galaxy A71 gets the June 2022 security update in Europe

The aging Galaxy A71 is getting a new firmware update. Samsung is now rolling out the June 2022 security patch …

  • By Mihai Matei
  • 2 days ago

Samsung brings camera improvements to Galaxy Z Fold 3 with June 2022 u …

Yesterday, the Galaxy Z Flip 3 received the June 2022 security update. Today, the Galaxy Z Fold 3 has started …

  • By Asif Iqbal Shaik
  • 6 days ago

Samsung halts component orders amid fears of oversupply and global inf …

Samsung Electronics is reportedly reevaluating supply and demand amid concerns over global inflation levels. T …

  • By Mihai Matei
  • 1 week ago

Japanese airline reminds us that a Galaxy Z global rebranding is due

Japanese airline Zipair is removing the “Z” logo from the side of its planes to avoid being associ …

  • By Mihai Matei
  • 1 week ago

Samsung leads smartphone shipments in Europe as the market hits new lo …

The European smartphone market suffered a setback in the first quarter of the year, and Samsung also experienc …

  • By Mihai Matei
  • 1 week ago