SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung tops global smartphone market in Q2 2021, but Xiaomi is getting dangerously close

Business
By 

Last updated: July 16th, 2021 at 10:15 UTC+02:00

Samsung topped the global smartphone market once again in the second quarter (April to June 2021) of this year, but the company needs to be careful as Xiaomi is getting dangerously close. Despite shipping more than 100 million iPhone 12 models since its release, Apple slipped to third place in the global rankings.

According to the latest numbers from market research firm Canalys, Samsung had a market share of 19% in the global smartphone market. It achieved 15% year-over-year growth, which means that the company’s overall smartphone business was better than last year. The sales of the Galaxy S21 series were better than the Galaxy S20 series. Plus, Samsung released a lot of Galaxy A and Galaxy M series of mid-range smartphones, which added to the company’s business.

Xiaomi achieved the highest growth (85% YoY) and captured a 17% share of the market, and it has set its sight on Samsung. The company is growing rapidly in Africa (150%), Latin America (300%), and Western Europe (50%). The company wants to replace the South Korean firm and become the world’s biggest smartphone brand. However, it won’t be that easy. Xiaomi’s average selling price is 40% lower than Samsung’s, which means that a majority of Xiaomi’s smartphone sales come from cheaper devices in the Redmi lineup.

Apple saw a meager 1% year-over-year growth in Q2 2021 and managed to capture a 14% share of the global smartphone market. However, it is expected to launch the iPhone 13 series in September, which could give it a major boost during Q4 2021. It means that Samsung’s upcoming foldable smartphones, the Galaxy Z Flip 3 and the Galaxy Z Fold 3, will face intense competition from Apple during the last quarter of this year. An early launch of the Galaxy S21 FE could help Samsung, but the launch seems to have been delayed.

Other Chinese smartphone vendors OPPO and Vivo saw healthy growth during Q2 2021, and each of them is holding on to a 10% market share. OPPO, Vivo, and Xiaomi are growing in Asia, Europe, Latin America, and Africa, and Samsung needs a strategy to fend them off.

Samsung Smartphone Market Share Global Q2 2021 Canalys

BusinessPhone AppleOppoSamsung ElectronicsVivoXiaomi
Load 3 comments

You might also like

Samsung is worried about India’s push for NavIC satellite system support

The Indian Government might pass a new regulation, and several smartphone manufacturers are worried about how this might affect their launch schedule for 2023. According to a new report, the Indian government will require mobile phone manufacturers to adopt the India Regional Satellite Navigation System (NavIC) for smartphone models released in 2023 and onward. India […]

  • By Mihai Matei
  • 12 hours ago

This smartphone manufacturer beat Samsung and Apple in Mexico

On average, Samsung is the world’s largest smartphone manufacturer. However, it doesn’t lead all its rivals in every market and performs better in some regions than others. In some markets, Samsung is the leading brand by a wide margin. While in others, such as Mexico, the company is trying to maintain its spot on the […]

  • By Mihai Matei
  • 13 hours ago

Samsung’s new credit cards give Indian consumers 10% cashback on all products

Samsung has launched two co-branded credit cards in India in collaboration with Axis Bank and Visa. With these credit cards, consumers can get 10% cashback on all Samsung products and services. Unlike other cashback offers and discounts, Samsung’s 10% cashback offer will be available throughout the year. Customers can choose between two Samsung-branded credit cards: […]

  • By Asif Iqbal Shaik
  • 14 hours ago

Samsung hosted Tech Forum 2022: Discover eXperience event in the US

Samsung Electronics hosted the annual Tech Forum 2022: Discover eXperience event in San Francisco and Boston in the US to secure “outstanding talent in the next-generation IT technology field.” This annual event was hosted on September 22nd in San Francisco and at the Four Seasons Hotel in Boston on the 24th of September. Since 2017, Samsung has held this Tech […]

  • By Sagar Naresh
  • 18 hours ago

Samsung and the Galaxy S22 Ultra win Manufacturer and Phone of the Year awards

Samsung was named the Smartphone Manufacturer of the Year at the 2022 Mobile Industry Awards held in London on September 22, while the Galaxy S22 Ultra earned the Phone of the Year title. Runner-up smartphone brands were Motorola and Oppo. Samsung earned the Smartphone Manufacturer of the Year award because the company offered a wide […]

  • By Mihai Matei
  • 3 days ago

Samsung under investigation for alleged digital signage patent infringement

Samsung Electronics is under investigation by the U.S. International Trade Commission (ITC) after Manufacturing Resources International (MRI) filed a complaint claiming that the South Korean company has infringed on its patents. MRI is a manufacturer of outdoor and semi-outdoor digital signage solutions, and the company alleges that Samsung Electronics and its SDS affiliate infringed on […]

  • By Mihai Matei
  • 4 days ago