SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung’s pleased with its bet on foldables and will double down next year

Phone
By 

Last updated: October 28th, 2021 at 15:03 UTC+02:00

Samsung’s strategy to put foldable phones on the map appears to have succeeded, and the company is now looking forward to growing the segment even further in 2022. Earlier today, the company said that foldable smartphone sales should grow significantly next year, though the company didn’t share any graphs or exact figures that would closely reflect its expectations.

According to an SCMP report citing Samsung VP Kim Sung-Koo during today’s earnings report, the company believes it has “succeeded in starting and leading the mainstreaming of foldable phones in the market.” So, foldables are here to stay.

Samsung’s pushback on the Galaxy Note series betrays confidence in foldables

H2 is one of the most important periods for Samsung because it faces strong opposition from Apple and its new iPhone models every year. Up until now, the Galaxy Note series held Apple’s H2 sales figures in check, but as we all know, no new Galaxy Note model got unveiled at Galaxy Unpacked in August.

The Galaxy S21 FE also missed its opportunity, and it’s looking more and more like Samsung will unveil it early next year. With that being said, the Galaxy Z Flip 3 and the Galaxy Z Fold 3 are the company’s main bets against Apple and the iPhone 13 series for the remainder of 2021, and they seem to be doing pretty well in Samsung’s eyes.

This year, the foldable device market grew approximately 3x faster than it did a year ago, and Samsung will reportedly continue pushing foldable display technology to the foreground next year. Market watchers expect the Korean tech giant’s share in the foldable market to top a whopping 75% in 2023.

Time will tell if Samsung’s decision to hold back on the Note series and put its eggs in the foldable basket will pay off in the long run. S Pen enthusiasts were disappointed by this decision, but as far as Samsung’s mobile business is concerned, Galaxy Note sales weren’t growing any higher, so the company had to look at other revenue avenues. Needless to say, foldable devices potentially have a much higher ceiling than the Galaxy Note series ever did.

Join SamMobile’s Telegram group and subscribe to our YouTube channel to get instant news updates and in-depth reviews of Samsung devices. You can also subscribe to get updates from us on Google News and follow us on Twitter.

BusinessPhone AppleGalaxy Z Flip 3Galaxy Z Fold 3Samsung Electronics
Load 5 comments

You might also like

Samsung lost seven places in terms of global market cap since 2021

According to a recent report by London-based accounting firm PWC, Samsung Electronics has the world’s 22 …

  • By Mihai Matei
  • 12 mins ago

Galaxy S22 Ultra became a best-seller thanks to the Note series’ …

The Galaxy S22 Ultra was the most popular Android smartphone in April. The flagship phone was followed by Sams …

  • By Mihai Matei
  • 4 hours ago

You basically get the Galaxy Z Flip 3 for free with this Samsung deal

Samsung’s Summer Sales event brings plenty of amazing deals. Just yesterday, we covered one of the best …

  • By Adnan Farooqui
  • 20 hours ago

Samsung to push 3nm chipsets into mass-production next week

Samsung is reportedly days away from announcing that it is ready to mass-manufacture 3nm semiconductors. In tu …

  • By Mihai Matei
  • 1 day ago

AT&T’s trade-in deal can get you up to $800 off on high-end …

Most good offers from cellular network carriers are usually limited to new customers. However, AT&T is run …

  • By Asif Iqbal Shaik
  • 2 days ago

Samsung Galaxy devices eligible for the Android 12L update

Samsung has singlehandedly been advancing the cause of Android tablets. The best Samsung tablets are also some …

  • By Adnan Farooqui
  • 2 days ago