Galaxy X foldable smartphone won’t be a gimmick, says Samsung CEO

We have heard countless rumors over the past couple of years that Samsung is working on a foldable smartphone. The rumor mill refers to it as the Galaxy X and while we’ve heard countless reports and seen many patents, it’s still unclear when this device is going to arrive.

The company itself said late last year that it’s looking to launch the Galaxy X foldable smartphone in 2018. The CEO of Samsung’s mobile division DJ Koh didn’t confirm when the foldable device will be launched but did say that it’s not going to be a gimmick.

Galaxy X foldable smartphone

Reporters were certainly going to ask Koh about the Galaxy X foldable smartphone after the Galaxy S9 launch event yesterday and that’s precisely what they did. He revealed in an interview that Samsung is making progress on the device and added that it won’t be just a gimmick.

“I need complete confidence that we’re delivering the best user experience when we’re launching a new category,” Koh added.

Koh didn’t say when Samsung is going to launch the Galaxy X foldable smartphone, only saying that he’ll be more open about the new product when the time comes. When pressed by reporters that whether the device will be launched this year, he brushed off the question saying “Sometimes I do not listen. My ear is not so good” with a sly smile.

We reported last month that Samsung might finally start producing its foldable smartphone this year. Foldable OLED panels are part of its 2018 strategy and it even mentioned in its Q4 2017 earnings release that the company’s mobile division will try to differentiate its smartphones by adopting advanced technologies like foldable OLED displays.

Many are anxiously waiting to see Samsung’s Galaxy X foldable smartphone and the kind of experiences it will enable for users. With some claiming that we have reached peak smartphone design, a foldable design will likely get people excited about smartphone design again.

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