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Last updated: August 12th, 2020 at 19:42 UTC+02:00
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According to the source, Q1 retail channel stuffing was followed by rampant point-of-sale closures in the USA, and this has put Samsung in a difficult position wherein it had to rely on 2019 budget smartphones such as the Galaxy A10e and the Galaxy A20 to increase shipment figures. This should explain why both these smartphones were the company's best-selling in the USA throughout Q1 2020.
Galaxy S20 series shipments were very poor in Q2 2020 compared to the Galaxy S10 lineup a year before. They weren't even half of last year's figures, and this is in no small part due to the mobile market shifting towards cheaper phones.
The paper reveals that the average price of smartphones in the USA in Q2 2020 was $503, or 10% lower compared to a year before. Samsung's strategy to increase flagship prices while demand for cheaper phones was on the rise might have not worked so well for the company after all.
By the end of the second quarter, Samsung maintained second place in the USA with a 23.2% market share and recorded 7.4 million smartphone shipments in total, claims the research firm.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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