SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Samsung rumored to launch Galaxy R and P, cancel Galaxy J series next year

Phone
By 

Last updated: July 24th, 2018 at 15:35 UTC+02:00

If a new rumor from China is believed, Samsung will be significantly shaking up its low-end and mid-range lineup. It's said to launch two new series – the Galaxy R and Galaxy P. Samsung is rumored to cancel the Galaxy J series which already delivers the bulk of its sales in the affordable segment of the market in addition to the Galaxy On and Galaxy C series.

These rumors come from @MMDDJ_, a Twitter-based leaker from China, who has been right on some accounts in the past. It would be best to take this information with a grain of salt for now as there's no concrete evidence to support the claims.

Samsung Galaxy R and Galaxy P series

The leaker claims that Samsung will introduce a new mid-range and low-end series called the Galaxy R and Galaxy P. It's also claimed that the Galaxy P will be Samsung's first ODM (original design manufacturer) smartphone meaning that it won't be produced at Samsung's own facilities. The new series is rumored to be due in Q3/Q4.

Samsung not only designs all of the product specifications currently but it also builds its smartphones at its own manufacturing facilities. The claim that the Galaxy P will be an ODM device suggests that Samsung will only use its brand name for the Galaxy P. The device itself would be designed and produced by another company. Samsung would slap its brand on the device and sell it.

This will, at least in theory, result in cost savings for the company since it won't have to invest anything in the development of the device. It will select the handset from a factory catalog, making minor changes if required and start selling it as a Galaxy device. Samsung doesn't do that normally so it's going to be a big change for the company if this does happen.

It's also claimed that the Galaxy J series will be discontinued in addition to the Galaxy On and Galaxy C series. It's hasn't been confirmed if this will only be done in China or in all markets where these handsets are available. It's difficult to believe that Samsung will discontinue the Galaxy J elsewhere when it delivers the bulk of its sales in this price segment. This could be true for China, though, where Samsung's affordable devices have struggled to gain traction against Chinese rivals.

Samsung has shown its willingness to shake up its strategy for China where its market share has eroded to dangerous levels. Perhaps this might help the company better compete in the People's Republic.

Phone Galaxy JGalaxy PGalaxy R
Galaxy AI summarized

Scroll for more related content
News For You

You might also like

Galaxy P30 may be Samsung’s in-display fingerprint sensor phone

Galaxy P30 may be Samsung’s in-display fingerprint sensor phone

Samsung was expected to introduce its in-display fingerprint sensor with the Galaxy S10. If recent reports are anything to go by, the company will be launching a couple of new handsets before the Galaxy S10 with this technology. It's Samsung response to the competition from Chinese rivals like Huawei who have already released devices with […]

  • By Adnan Farooqui
  • 6 years ago
Samsung is reportedly planning to kill the Galaxy J series

Samsung is reportedly planning to kill the Galaxy J series

Though Samsung has been launching a number of new models in its smartphone lineup, the structure of its lineup has mostly remained the same. Barring some region-specific models like the P series and On series, Samsung primarily categorizes its phones into three groups – Galaxy J series targeting the budget segment, Galaxy A series for […]

  • By Naresh
  • 6 years ago
Samsung reportedly wants to ship 100 million units of the Galaxy J

Samsung reportedly wants to ship 100 million units of the Galaxy J

Samsung is said to have set its shipment goals for the mid-range Galaxy A and entry-level Galaxy J smartphones at 20 million and 100 million units respectively. This according to a “person briefed on the matter” cited in a report out of South Korea today. It has only been a week since Samsung introduced its […]

  • By Adnan Farooqui
  • 8 years ago
Samsung is offering loan devices to Galaxy Note 7 owners in Singapore

Samsung is offering loan devices to Galaxy Note 7 owners in Singapore

According to Straitstimes, Samsung is offering loan devices of a different model — likely from the Galaxy J series — to Galaxy Note 7 owners in Singapore, leading many to believe that a second recall is right around the corner. Those in possession an original or replacement Note 7 in the region are instructed to switch it off and […]

  • By Josh L.
  • 8 years ago
Galaxy J series handsets will be handed out as loaners to those who return their Galaxy Note 7

Galaxy J series handsets will be handed out as loaners to those who return their Galaxy Note 7

Samsung is now urging customers who have already received their Galaxy Note 7 units to take their handsets back to where they bought them from and turn them in so that they may receive a replacement. All existing customers are eligible to receive a new unit from Samsung as a replacement. The company is going […]

  • By Adnan Farooqui
  • 8 years ago
This is how Samsung will rule the smartphone market in the second half of 2016

This is how Samsung will rule the smartphone market in the second half of 2016

As expected, Samsung has exhibited robust performance in the second quarter of this year with the handset business being the clear winner. The earnings release sent out today shows that the mobile division's operating profit surged by 57 percent in the second quarter mostly because the Galaxy S7 series has proven to be a massive […]

  • By Adnan Farooqui
  • 8 years ago