Phone

Xiaomi beats Samsung again to secure the top spot in India

Samsung has been facing fierce competition from Xiaomi in India. The Chinese OEM has made considerable gains in 2017 to emerge as Samsung’s biggest smartphone competitor in the country. Reports from many market research agencies have either put Xiaomi ahead of or close to Samsung’s market share in India during the second half of 2017.

Canalys was one of the market research firms that placed Xiaomi at the top spot in India in Q4 2017. The company has now released Q1 2018 market share numbers for India, and they don’t look good for Samsung. According to Canalys, Xiaomi shipped over 9 million units and secured the top spot in India again with a market share of 31%, up from 27% in the previous quarter. This is the highest ever market share for a vendor since Q1 2014 when Samsung held 33% market share.

Samsung is placed second with 25% market share and just under 7.5 million smartphone shipments in Q1 2018. For comparison, Samsung secured 25% market share with 7.3 million shipments in the last quarter of 2017. Clearly, Samsung has stagnated while Xiaomi continues to make considerable gains in the Indian smartphone market.

Galaxy J series is losing to Xiaomi’s Redmi lineup

Unsurprisingly, Canalys attributes the strong performance of Xiaomi to the popular Redmi smartphone series. While Redmi 5A was Xiaomi’s bestseller with 3.5 million shipments in the last quarter, Galaxy J7 Nxt was Samsung’s best performer with 1.5 million shipments. Samsung’s Galaxy J series is certainly falling short in combatting the value-for-money offerings from the Chinese OEMs.

When Canalys crowned Xiaomi as the largest vendor in India in Q4 2017, Samsung rubbished the findings by quoting sales numbers from a German research firm GfK, which placed Samsung far ahead of Xiaomi in India. We have to wait and see if Samsung adopts a similar approach towards the Q1 2018 shipment numbers as well. However, considering the pace at which Xiaomi is growing by many counts, Samsung probably has to refute reports from more than just Canalys this time.

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VIRGIN KLM
VIRGIN KLM

If they really want to penetrate India’s market they need to lower the prices and consider Android Go. Unless they do that, they stand no chance.

Sleepypandauk
Sleepypandauk

They need to reduce their prices, apple can afford to charge a premium as their the only IOS phone provider on the market. If people are put off by samsung prices, they just go to an alternative brand. Samsung needs to get it together and ensure software is en pointe (oreo has been fantastic in my s8), updates need to improve tremendously plus they shud match googles 3yr commitment to software updates for Flagships and 2 years for the rest. Lastly their mid and budget offerings need to be priced competitively and match specs and features chinese OEMs offer, or… Read more »

akshay roy
akshay roy

Not at all supriced as india is a price sencitive market.but if samsung can bring a good bang for buck phone then Xiaomi market will go down

RoadRunner99
RoadRunner99

I’d like for Samsung to go back to their old practical, more affordable designs, of which the Note 4 was the best example. They had something unique going back there with IR blaster, removable batteries, and durable plastic bodies. Now they’re just a fancy glass sandwich designed purely for shiny looks and built-in obsolescence, just as everybody else.

neotheone
neotheone

Well.. this is not a surprise for me.. china and india is just the begining.. other country’s will follow.. Samsung must change their policys in everything. The costumers loss the trust in this company. The phones are very expensive and when you buy a s9 right now in 2 years you can buy a new one. 900€ for a phone that in 2 years is a piece of trash.. No thanks.. I don’t go anymore for this lies..

Bobbingalong
Bobbingalong

Not surprising as this market could end up like China but not due to the political tensions.

Simple fact is getting bang for your buck! The Chinese OEM is selling better specs for lower price. What the heck they even sell phones at lower price with 6gb ram and dual camera… This is something the s9 doesn’t even match

Not everyone can afford the top of the range flagships (errr well not saying s9 is good spec compared to others)

Plus the Samsung line up is just too confusing

Jasi2169
Jasi2169

other things i want to share the stuff which smasung removed like ir blaster etc is present in Xiaomi ,i bought Xiaomi note 5 pro ,i have galaxy s7 i would say except the display as super amoled is sexy as hell its amazing pgone even at 15k you get 20mg front camera which even after paying 50k you wont get that,samsung charge a lot of money to give the hardware which these new companies provides at very cheap price it they device works perfect as well so no issues with quality as well

Biransahin
Biransahin

In India the market is very price sensitive. Cheaper phone makers who make decent, if not great phones will always do well. Buying a Samsung flagship requires a huge chunk of income in India compared to the west. A thousand dollars can be 3 or 4 months salary for an average person in India, but is just a week or two salary for most people in the west, and not even a week if you live in the Eurozone region.