Samsung still leads in India but it’s under immense pressure from Xiaomi

Samsung has long been the market leader in India but in recent years, the company has had to put up with intense competition from Chinese rivals. The latest data from Counterpoint Research shows that while Samsung maintained its lead in Q3 2017, Xiaomi came very close to topping Samsung’s smartphone market share in India.

Samsung and Xiaomi accounted for 45 percent of the Indian smartphone market in Q3 2017. This is the first time since 2012 that the top two brands have claimed almost half of the entire market.

Samsung In India

Counterpoint’s data shows that Samsung retained its 23 percent smartphone market share from Q3 2016 in Q3 2017 as well. The company continues to dominate as it still caters to Indian featurephone users. Samsung has pulled out of the featurephone segment in many other markets.

On the other hand, Xiaomi was one of the fastest growing smartphone brands in Q3 2017. The company made the mid-range segment the fastest growing smartphone segment in India as it contributed to almost half of the shipments.

Xiaomi accounted for 6 percent of the smartphone market share in the third quarter of last year. Its market share surged to 22 percent in Q3 2017, a mere one percent below Samsung’s.

That’s not all. Three of the top five best-selling smartphones in India were from Xiaomi. Samsung only managed to get one handset – the Galaxy J2 – on that list in the fourth position.

Samsung certainly needs to do more if it wants to hold on to its lead in India. If it doesn’t, Xiaomi certainly won’t need an invitation to overtake its South Korean rival.


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The competition is good.. It means we get better phones! I’m surprised that iPhone and Huawei aren’t even on the list, though maybe Huawei don’t sell phones in India???


Huawei is not very known in India, and iPhones are very expensive


Ahh ok. I know that Huawei is No. 2 to Samsung in global sales as they just overtook Apple. I didn’t realise they would be so unknown in India. Thanks for the information!

Abhijeet M.
Abhijeet M.

Xiaomi phones have the benefit of dirt cheap pricing, something Huawei doesn’t aim for despite pricing its phones lower than the major corporations. Huawei is also only popular with the young/online-savvy crowd for the most part.