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Samsung’s smartphone growth predicted to stall in 2018

Samsung had a record-breaking year but it wasn’t entirely because of its mobile business. The business continues to face tough challenges in key challenges. US research firm Strategy Analytics now predicts that these challenges might cause Samsung’s smartphone growth to stall in the coming year.

It predicts that Samsung’s smartphone sales are going to see the slowest growth in 2018 among the top five global smartphone vendors. Samsung’s overall market share is expected to dip below 20 percent.

Samsung’s growth woes

Strategy Analytics expects Samsung to ship over 319 million smartphones in 2017 which would give it a global market share of 20.5 percent. It expects shipments to fall to 315 million units next year, accounting for a 19.2 percent market share.

The prediction is based on stronger competition from Apple’s flagship smartphones while China-based vendors will continue to put pressure on Samsung in the low-end and mid-range segments.

If the prediction is true, it will be the first time that Samsung’s annual smartphone shipments register a decline since the Galaxy S series was first launched almost a decade ago. Last year’s debacle with the Galaxy Note 7 is an exception, though.

The other top vendors – Apple, Huawei, Oppo and Xiaomi – are all expected to either retain or grow their market shares. Samsung’s mobile division will certainly have to push the envelope if it wants to prevent this from happening.

The company will be counting on the Galaxy S9 for sure. It will also need to up its game in the affordable segment of the market to better compete against its Chinese rivals.

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kevinchy
kevinchy

quisiera saber si mi samsung j7 (j700m) tendrs nougay

Bobbingalong
Bobbingalong

If they decide to make the standard s9 inferior to the s9+ then I am sure that they will get a lot of backlash from loyal fans. This will impact their position unless they are able.to pull off an apple strategy. But the main problem is that there are many other high spec android phones out there competing for being top dog Additional if the rumours are correct that the s9 will only have 4gb ram then this is definitely a killer for the s9 phone as there will be not differential from the s8. They should be aware that… Read more »

o0MHJ0o
o0MHJ0o

likewise, I see a lot of S8s, and people mistake mine for it too, until I tell them its the S8+, they’re surprised it still looks small. maybe with the S9s we’ll see more people getting the + model. and I’d hate for Samsung to go the Apple way of an inferior S9, based on rumours it will be exactly like iPhone otherwise. absolutely nothing different but the price tag.

Bobbingalong
Bobbingalong

Totally agree. Problem to release inferior s9 is that Samsung does not have the loyal apple fans who would pay high prices for the same phone from previous year(s). In the android world there is too many other good options out there at lower price. Look at the Chinese phones now and the one plus is getting a lot of good reviews. Personally I think the s8 was getting too big (in length) and there is a market for a high end flagship for “smaller” size phones. We will have to wait and see but hopes are low for an… Read more »

o0MHJ0o
o0MHJ0o

Seriously… I remember when Note7 got recalled, people saying they are going the way of Nokia and within the year Samsung will no longer have a mobile division. the undisputed king of mobile display technology will not see a decline in sales until smartphone innovation grinds to a halt and with the new push for AI; this is unlikely to happen next year.
and in 2020 it will be the 10 year anniversary for the original Galaxy S – that will be big too.

vassbak
vassbak

maybe will be face a decline in sales but with better profits. Samsung now sells premium products. The cheap ones are for china brands like Huawai, BBK, Xiaomi. etc.