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Last updated: August 2nd, 2017 at 10:10 UTC+02:00
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Samsung's market share fell down to 5 percent last year, and while OEMs like Oppo and Vivo don't sell their devices at cost like OnePlus or Xiaomi, they have continued to offer notably better specs and features at the same price points. Samsung is no doubt looking to attract consumers with upcoming devices like the Galaxy J7 (2017) and Galaxy C7 (2017) that will sport dual rear cameras, a feature Chinese OEMs have been offering on their devices for some time.
But whether the declining sales will be fixed anytime soon remains to be seen, especially with Apple also gearing up to launch the iPhone 8 later this year. Samsung trails even Apple in market share in China right now, so it looks like the reshuffle has come at just the right time for the Korean giant to get back in the fight.
Abhijeet's writing career started with guides for custom firmware for Samsung devices (including the original Galaxy S), and he moved to SamMobile in mid-2013 and worked up the ranks to Editor-in-chief. In addition to phones and mobile devices, his interests include gaming on both PC and console, PC hardware, and spending countless hours on YouTube watching videos on tech, movies, games, politics, and internet dramas.
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