Virtual Reality

Samsung and Red Bull partner to produce 360-degree content for the Gear VR

Samsung and Red Bull have announced a partnership to produce more 360-degree content for the Gear VR. The two companies say that they can, together, offer great 360-degree content to consumers. Samsung makes some of the best mobile virtual reality headsets and related technology, while Red Bull makes compelling and exciting 360-degree video content by supporting athletes.

Red Bull will create 360-degree content through its Rulebreakers campaign. It’s the first Dutch campaign that is deployed on the company’s channels across social media, the web, and YouTube. This campaign will inspire people to cross their limits and show what they’re really capable of. Extreme kitesurfers Ruben Lenten and Breakdancer Jeffrey Verschoor are a part of the campaign. Both athletes overcame obstacles like illness and injuries, and now they’re on the top of their sport. A brief documentary will show how they came where they’re today.

The campaign goes hand in hand with Samsung’s #DoWhatYouCan’t campaign, which is an international appeal to young creatives around the world to show what they’re good at. Samsung will be present at Red Bull’s Dutch events such as the world breakdance championship, the BC ONE World Final, the Big Air Kitesurf Contest, and the Red Bull Megaloop Challenge in Zandvoort.

With DoWhatYouCan’t let us see that there’s no need for a smartphone, an internet connection and a good idea to build your empire,” says Gerben van Walt Meijer, Marketing Manager Mobile from Samsung Netherlands. “With the collaboration with Red Bull Nederland we are now also challenging athletes to make the most of it.

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