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Chinese customers furious after Samsung executives knelt to apologize for the Galaxy Note 7

The Galaxy Note 7 appears to have significantly dented Samsung’s position in one of the most lucrative smartphone markets on the planet. At first the company insisted that the Galaxy Note 7 recall did not affect customers in China. It only issued a formal recall in the country after halting production of the handset, no wonder China’s state broadcaster had some choice words for the Korean company. Samsung held an event in Shijiazhuang, Hebei a couple of days ago for local distributors and in order to thank them for their continued support as well as tender an apology for the Galaxy Note 7 fiasco about 20 Samsung executives from China and South Korea took to the stage and knelt in a solemn show of gratitude and sorrow. Little did the company know that this was only going to make customers in China furious.

According to a report out of China, at least 23 executives unexpectedly took to the stage and knelt en masse on the stage facing the audience. It was meant to be a gesture of gratitude and apology but as a picture of that rapidly went viral on Chinese social media, it garnered a strong reaction from the public. Some took to Weibo to express their feelings, saying that Samsung had shown disrespect for Chinese culture by having its employees kneel.

The Chinese take their kneeling very seriously. It’s a gesture that’s reserved for those praying to a deity in a temple or as a mark of respect for elders and that too on special occasions like their birthday or during the Spring Festival. In rare cases, they may also get on their knees when they’re desperate. Perhaps that’s what Samsung was going for here but the move has clearly backfired.

Samsung’s intention behind this might be noble but many Chinese customers are livid with what they perceive to be cultural misappropriation. Customers point out that Samsung claims to be a global company but does not recognize the importance of cultural differences.

The company has responded to this debacle by issuing a statement to Chinese publication The Paper. The statement implies that its executives in China kneeled on their own and that they were not told to do so by the management. Samsung said: “This was regional stock ordering event for distributors, PR had no knowledge of it beforehand. As we understand it, despite the influence of the Galaxy Note 7 explosions, distributors continued to support Samsung, and booked many orders at the event. This was extremely touching for Samsung’s top executives, and in accordance their customs they kneeled to express gratitude towards these distributors. Samsung’s China executives were also moved, and they kneeled too.”

Samsung just can’t seem to catch a break in China.

samsung-china-kneeling

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Failrunner
Failrunner

Oh God. See it’s not just the U.S. we’re all a bunch of offended lame @$$e$! This is why there are so many fake s.o.b.’s out there. If you actually speak the truth or even make a gesture wrong tears will start spraying everywhere so it’s say and do fake crap to shut people the heck up!!!

fazdnoah
fazdnoah

Owh chinese…get a life

nathan807
nathan807

After the Recall for Note 7 in India, I have submitted in Samsung Service Center by September end. See it is November Still there is no response samsung even after many calls to customer care…. Wrost service Samsung…

nlabricole
nlabricole

l’ avantage des batteries amovibles on peut les enlever et les changer quand elles chauffent pour eviter l’ explosion

Sizzleboom
Sizzleboom

Out of all countries, I had expected China to not be particularly bothered by an exploding product.

nkolsen
nkolsen

Omg get real. So what? It not like they have insulted a God or king or Mao or what ever…..

mustaka
mustaka

It was not Samsung but a bunch of idiots who wanted to bolster their positions which became shaky after their grand failure.

deewinc
deewinc

I find it uncomfortable seeing them in that position. I thought it was normal kneeling until I saw the image posted. That is so wrong and bowing down while standing or a minute of silence for the departed Note 7 could have done the trick. Bottom line, this is wrong, very wrong.

ARR22
ARR22

So sorry you are offended. Would you like some milk and cookies to help ease your heart broken emotions?