Samsung sits atop smartphone market share in Q1 2015
It’s been said that Samsung has had a hard time recapturing its “former glory.” Chinese smartphone maker Xiaomi has cut into Samsung’s budget-end sales, and Apple (at the end of 2014) had overwhelmed high-end smartphone market sales. Even in the US, LG’s market share rose from less than 1% to 8% in the country by year’s end, due in large part to the success of the Samsung rival’s LG G3.
That was the case until the end of Q1 2015. Research firm TrendForce reports that Samsung took the top spot for worldwide smartphone market share at Q1’s end, with Samsung capturing 27.8% of smartphone market share as opposed to Apple’s 19.9% for Q1 2015. Samsung’s market share rose 3.1% from the Korean manufacturer’s worldwide market share in Q4 2014, which sat at 24.7%. Lenovo, third behind Samsung and Apple in Q4, declined 1.1% in Q1 to now sit in fifth place. Huawei rose slightly (6.9% to 7%), moving up from fourth to third place, and LG made significant gains from 5.3% to 6.2% and is now in fourth place. Huawei leads smartphone market share in China and increased its popularity in Q1 2015 (from 18% to 19.2%).
The Samsung – Apple race for the top spot took an interesting turn at the end of 2014, but it seems as though Samsung’s Galaxy S6 and S6 edge have made a comeback in expected fashion. The largest surprise has been the Galaxy S6 edge, nabbing 50% of all new Galaxy S6 sales – a testimony and a sign that consumers are looking for new and interesting smartphone factors.