First Gear VR ad hits the web, shows why virtual reality is going to be tough to sell

Samsung has been quite innovative with the Gear VR virtual reality headset. The device lets you move about with the headset on without having to worry about an external simulator, and also doesn’t burn a hole in your pocket… that is if you already own a Galaxy Note 4. The company published the first TVC/ad for the device today, which goes to show just how difficult it is (and going to be) for manufacturers to send the message across to prospective buyers about virtual reality.

It’s quite a cheesy bit of production, which looks like more of a catalog description of the product than an ad. Put yourself in Samsung’s shoes and you’ll probably know why it’s like that; virtual reality is something that needs to be experienced. Advertising about virtual reality is like dancing about music, if you get what we’re trying to say. Take a look at the commercial below, and if you’re still interested (and if you’re a resident of the US) pick one up for US$199.

Via