Be the first - Pre-order the Galaxy S25 Ultra today! Follow us on Google news!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

iPhone feels dated as Apple’s sales drop and Samsung rises

Opinion
By 

Last updated: May 3rd, 2024 at 16:29 UTC+02:00

Samsung doomsayers on social media have criticized the Korean tech giant and mobile head TM Roh for the so-called stagnant flagship smartphone design in recent years. If you were to listen to these experts, you would've thought Samsung's end was near.

However, two years have passed since Samsung changed its pace and the end is nowhere in sight. In fact, in 2024, we're starting to really see the benefits of Samsung's new clever strategy.

Instead of imitating innovation by employing a new camera hump design every year, Samsung drastically switched gears a few years ago and decided it was time to aim for the top instead of racing for the bottom. It settled on a design language, kept refining (rather than changing) it every year, and borrowed a few good pages from Apple's playbook.

The goal? Aim to win market share fighting Apple instead of Xiaomi, Oppo, OnePlus, Huawei, and others.

And the result? Samsung phones are now better optimized than ever. They're not perfect, as nothing really is, but the marriage between Galaxy hardware, design, and software has never been this fruitful.

Plus, it's all held together by the ‘glue' that is incredible firmware support for flagships. Galaxy flagships are guaranteed seven OS upgrades, and Samsung's incremental repairability and sustainability improvements are also playing a role in its success.

When Samsung stopped racing alongside Chinese smartphone OEMs two years ago and decided to go after Apple, it appears to have been very strategic about it. Samsung studied its rival intensely, borrowed some of its philosophies, ignored others, and carved its own path through ideas such as Galaxy AI. It barely made any mistakes, and all seems to be moving in the right direction.

Samsung will help innovate future iPhones

According to the latest reports (via MacWorld), iPhone sales dropped from $51.3 billion in Q1 2023 to $46 billion in Q1 2024. Meanwhile, Samsung managed to improve its revenue and profit thanks to the Galaxy S24 series, which seems to be a success, partly because of Galaxy AI.

After a couple of years of ignoring Android rivals while trying to compete directly with Apple, Samsung's Galaxy phones may have now turned the tables and become an inspiration for the iPhone.

Apple's flagship may have become too stale, and the time could soon come when Apple will feel more threatened than ever by Samsung's Galaxy flagships. Future iPhones are rumored to boast functions similar to Galaxy AI, but Samsung is leading the charge and continues to carve this new path for the mobile market.

This time around, Apple might have to follow Samsung and try to compete by the rules that Galaxy AI is setting or come up with something even more innovative.

All in all, while a few social media doomsayers might say that the Android market has become stale and that Samsung has lost its luster, I think this new game Samsung has been playing against Apple for the past two years is far more interesting.

Better yet, now might be the turning point when the real neck-and-neck race between these two tech giants begins. Samsung is pushing Apple outside its comfort zone and may force it to innovate the iPhone again.

Join SamMobile social media channels for instant Samsung news updates, device reviews, hot deals, and more.

Opinion AppleSamsung Electronics Buy the Galaxy S24 Ultra Now
Scroll for more related content
News For You

You might also like

Samsung considers adding cameras to Galaxy Buds

Samsung considers adding cameras to Galaxy Buds

Samsung’s latest set of flagship wireless earbuds, the Galaxy Buds 3 and the Galaxy Buds 3 Pro, are one of the best wireless earbuds in the market, offering cutting-edge features. However, the South Korean tech giant is planning to develop a version of the Galaxy Buds that will offer much more advanced features. According to […]

  • By Abid Iqbal Shaik
  • 3 days ago
Unpacked shows why Samsung Galaxy and Android are as thick as thieves

Unpacked shows why Samsung Galaxy and Android are as thick as thieves

Many people love it, some not so much, but the truth is that Samsung Galaxy is the face of Android today more than ever. “Galaxy” and “Android” have become synonymous, and Samsung will strengthen that perception even further at Unpacked this week. One big reason things turned out the way they did is the bond […]

  • By Mihai Matei
  • 5 days ago
Google’s and Samsung’s Eclipsa Audio is coming to Galaxy phones, tablets

Google’s and Samsung’s Eclipsa Audio is coming to Galaxy phones, tablets

Earlier this month, Google and Samsung revealed a new spatial audio format called Eclipsa Audio. It is a royalty-free alternative to the popular format Dolby Atmos. Now, Google has revealed that Eclipsa Audio is coming to Android devices. Eclipsa Audio is coming to Android (including Galaxy) phones and tablets Google revealed last week that IAMF-based […]

  • By Asif Iqbal Shaik
  • 5 days ago
Samsung has a new solution to push employess to work harder

Samsung has a new solution to push employess to work harder

Samsung is going through one of the most challenging times in its history. Due to issues in its memory and semiconductor chip businesses, the company's stock prices have fallen drastically compared to six months ago. The South Korean firm is now trying a new solution that could change its fate. Samsung will tie bonuses of […]

  • By Asif Iqbal Shaik
  • 7 days ago
Samsung readies for Super Bowl with new Game Day store section

Samsung readies for Super Bowl with new Game Day store section

With just a few weeks left before Super Bowl LIX kicks off at Caesars Superdome in New Orleans, Samsung has launched a new section on its online store to help visitors pick the best devices for a pleasant viewing experience. The new e-store section, called Game Day Essentials, is divided into several categories, including: Must […]

  • By Mihai Matei
  • 1 week ago
Samsung and Nokia sign licensing deal for video tech in smart TVs

Samsung and Nokia sign licensing deal for video tech in smart TVs

Samsung and Nokia are crossing each other's paths again, but not because of 5G or a mobile deal. Instead, Samsung will be using Nokia's proprietary video technologies for smart TVs. According to the latest news (via MSN – Reuters), Nokia and Samsung have signed a multi-year patent license agreement today. The agreement will allow Samsung […]

  • By Mihai Matei
  • 1 week ago