Join us on Telegram | Early Samsung Black Friday deals, check them out right now!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung’s metaverse ‘My House’ is a huge hit, topping over 4 million visits


Last updated: February 2nd, 2022 at 14:24 UTC+01:00

Samsung entered the so-called “metaverse” last month through the ZEPETO platform with the release of “My House.” The latter is a virtual space in the ZEPETO metaverse that players can decorate using various Samsung Electronics products, furniture, fabrics, and more. Samsung released the platform at CES 2022, and it turned out to be extremely popular among ZEPETO users.

Samsung announced today that, as of January 28, its My House virtual module in the metaverse surpassed a whopping 4 million cumulative visits. Again, this figure was recorded less than a month after the launch of Samsung’s My House in the ZEPETO metaverse, so it certainly looks like it gained a lot of traction immediately after its CES 2022 debut.

My House users can interact with and customize various Samsung products in a virtual environment. For this reason, Samsung says it expects My House to create synergy with the “YouMake” campaign.

In other words, My House should have made some 4 million people more aware of Samsung’s Bespoke endeavors and the product lines that can be thoroughly customized. These include the Galaxy Z Flip 3 Bespoke Edition and Bespoke refrigerators, the Galaxy Watch 4 via Bespoke Studio, the Frame’s customizable frames, and more.

Given the success of My House, Samsung plans to “expand […] marketing activities to meet the needs of the MZ generation by continuously developing a customer experience optimized for the metaverse,” said the VP of Samsung Electronics Global Marketing Center Lee Young-hee.

Join SamMobile’s Telegram group and subscribe to our YouTube channel to get instant news updates and in-depth reviews of Samsung devices. You can also subscribe to get updates from us on Google News and follow us on Twitter.

GeneralVirtual Reality ARSamsung ElectronicsVR
Load 2 comments

You might also like

Samsung Gaming Hub is the best thing that ever happened to cloud gaming

If someone were to tell me a year ago that Samsung is the answer to cloud gaming, I would’ve probably laughed or looked bewildered thinking of that notion. I also would’ve been wrong to doubt that hypothesis. Because here we are in 2022, with Samsung arguably becoming one of the most valuable partners for cloud […]

  • By Mihai Matei
  • 20 hours ago

Q3 smartphone shipments to Europe declined but Samsung kept the lead

Demand for smartphones in Europe appears to be declining, but Samsung maintained the lead in Q3 2022 despite considerable losses. The European smartphone market shrunk by 16% year-on-year, with market watchers saying that shipments were just a little over 40 million units due to economic challenges. Xiaomi capitalized on the Russian market to rise to […]

  • By Mihai Matei
  • 22 hours ago

Samsung may not pursue slidable phones, but its rivals might have to

Even though Samsung Display has been experimenting with various form factors and use cases for its state-of-the-art foldable display technology, at least one analyst believes that the company has no interest in developing commercial slidable phones. Furthermore, because Samsung has a tight grip on the foldable phone market as it is, Chinese smartphone manufacturers might […]

  • By Mihai Matei
  • 1 week ago

Samsung may have expanded its Galaxy S23 Ultra camera supply chain

All rumors indicate that the upcoming Galaxy S23 Ultra will feature four rear-facing cameras, including a 200MP primary sensor, a 12MP ultra-wide shooter, and two 10MP telephoto cameras — one with 3x optical zoom and the other boasting 10x capabilities thanks to folded-lens technology. According to a new report, China’s Sunny Optical will supply two […]

  • By Mihai Matei
  • 1 week ago

Samsung just sold 400,000 rugged Galaxy devices in one go

Samsung has found a new business customer for its rugged Galaxy mobile devices. The company announced today that Samsung France got selected as a partner of the consortium co-sponsored by Airbus and Capgemini. As a result of this partnership, Samsung says it will work closely with Airbus to equip roughly 400,000 employees with Galaxy rugged […]

  • By Mihai Matei
  • 2 weeks ago

Where are Samsung phones made? It’s not where you think

Samsung is the biggest smartphone vendor on the planet. Data from multiple industry trackers showed that the company shipped nearly 300 million units just last year. As you can probably imagine, a vast manufacturing network is required to pump out over a quarter of a billion devices every year. The company has factories in several […]

  • By Adnan Farooqui
  • 2 weeks ago