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Last updated: February 2nd, 2022 at 14:24 UTC+01:00
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Samsung announced today that, as of January 28, its My House virtual module in the metaverse surpassed a whopping 4 million cumulative visits. Again, this figure was recorded less than a month after the launch of Samsung's My House in the ZEPETO metaverse, so it certainly looks like it gained a lot of traction immediately after its CES 2022 debut.
My House users can interact with and customize various Samsung products in a virtual environment. For this reason, Samsung says it expects My House to create synergy with the “YouMake” campaign.
In other words, My House should have made some 4 million people more aware of Samsung's Bespoke endeavors and the product lines that can be thoroughly customized. These include the Galaxy Z Flip 3 Bespoke Edition and Bespoke refrigerators, the Galaxy Watch 4 via Bespoke Studio, the Frame's customizable frames, and more.
Given the success of My House, Samsung plans to “expand […] marketing activities to meet the needs of the MZ generation by continuously developing a customer experience optimized for the metaverse,” said the VP of Samsung Electronics Global Marketing Center Lee Young-hee.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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