What do Samsung, LeBron, and Bugs Bunny have in common? Blockchain, of course

It's a Florida company whose next series of digital tokens is launching in a few days, commemorating the release of Space Jam: A New Legacy. More specifically, it is the Californian Samsung Next that has just invested in the franchise. In partnership with Warner Brothers, no less.

How do blockchain, Samsung, LeBron, and… some fungible… thingies fit together?

The deal revolves around history's very first social NFT platform. That's short for “non-fungible token.”

Samsung's blockchain investments have been picking up momentum in recent times. From anti-counterfeiting technologies and secure file transfers to traditional use cases such as payments, the company appears to be quire eager to speed up the coming of the all-digital currency era.

As for this escapade with Bugs Bunny, Space Jam: A New Legacy is dropping into theaters and on HBO Max this Friday. It's a bit of a shame Samsung couldn't work out a content deal here, but Nifty's future seems to be a bright one, so who knows what's next in store for them. Besides Samsung, that is, whose reps were quite bold in asserting that Nifty is all but ready for “explosive growth” in the near future.