SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News for you

    Q3 smartphone shipments to Europe declined but Samsung kept the lead

    Business
    By 

    Last updated: November 17th, 2022 at 14:27 UTC+01:00

    Demand for smartphones in Europe appears to be declining, but Samsung maintained the lead in Q3 2022 despite considerable losses. The European smartphone market shrunk by 16% year-on-year, with market watchers saying that shipments were just a little over 40 million units due to economic challenges. Xiaomi capitalized on the Russian market to rise to second place on the podium.

    Samsung's smartphone market share in Europe declined from 35% in Q3 2021 to 33% in Q3 2022. The company did manage to increase smartphone shipments to 13.5 million units in Q3, up from 12.1 million in Q2, but it fell short of the 16.9 million shipments it recorded a year ago. Apple's shipments also dropped 12%, while Xiaomi's shipments increased by 4% to become Europe's 2nd largest smartphone OEM, ahead of Apple and behind Samsung.

    According to Counterpoint Research, Xiaomi and Realme have improved their market shares in Europe on account of Russia. Apple and Samsung withdrew from the Russian market following the invasion of Ukraine, allowing Xiaomi and Realme to capitalize on their absence in this particular market and thus improve their market shares in Europe.

    Samsung keeps the lead, Apple faces supply issues, Xiaomi rises in Russia

    Despite these market shifts, Samsung maintained leadership over Europe with a smartphone shipment share of 33%. Xiaomi came in second place with 23%, and Apple held 21% of the market in Q3 2022. Realme (5%) and Oppo (%4) were the fourth and fifth-largest OEMs in Europe during the three-month period.

    Market watchers say that Apple could've performed better, but China's lockdown-related supply issues hindered the launch of the iPhone 14 in Europe. Apple sales fell below expectations, as some shipments got delayed into Q4 2022.

    BusinessPhone AppleEuropeRealmeRussiaSamsung ElectronicsXiaomi

    You might also like

    iPhone 16 Pro’s display could be brighter than Galaxy S24’s

    iPhone 16 Pro’s display could be brighter than Galaxy S24’s

    Apple’s current flagship smartphone, the iPhone 15 Pro, has a display with a maximum brightness of 1,000 nits for SDR content and 1,600 nits of HDR content, and a peak brightness of 2,000 nits. While Samsung hasn’t revealed the maximum SDR and HDR brightness of the Galaxy S24’s display, the phone’s screen has a peak […]

    • By Abid Iqbal Shaik
    • 14 hours ago
    Apple Vision Pro 2 could use more Samsung tech and be cheaper

    Apple Vision Pro 2 could use more Samsung tech and be cheaper

    Apple's first Vision Pro mixed reality headset may have failed to change the world due to its high price and relatively undercooked feature set. Even so, the Vision Pro seemingly marks the beginning of a new device category for Apple. In other words, it might not be a one-off device but the start of a […]

    • By Mihai Matei
    • 15 hours ago
    Samsung will massively increase its annual investment in Vietnam

    Samsung will massively increase its annual investment in Vietnam

    Samsung Electronics is boosting its investment in Vietnam, its largest smartphone manufacturing hub. Samsung's Chief Financial Officer Park Hark-kyu and Vietnamese Prime Minister Pham Minh Chinh met last week to shake hands on these latest financial agreements. According to state-owned Vietnamese media cited by Korea JoongAng Daily, Samsung Electronics intends to increase its annual investment […]

    • By Mihai Matei
    • 17 hours ago
    Samsung becomes Europe’s No.1 microwave oven brand for 9th year in a row

    Samsung becomes Europe’s No.1 microwave oven brand for 9th year in a row

    Samsung has announced that according to a new analysis by Euromonitor, it sold the highest number of microwave ovens among all the brands in Europe last year, making 2023 the ninth consecutive year where the tech giant ranked first in the sector. Samsung had a 15.3% market share in the sales of microwave ovens in […]

    • By Abid Iqbal Shaik
    • 19 hours ago
    Apple’s logo is now a heatsink

    Apple’s logo is now a heatsink

    Apple's latest iPad Pros announced earlier this week must look quite interesting even for Samsung. The new models are the industry's first to use Tandem OLED displays supplied by the Korean tech giant (and LGD) and boast a few other innovations that garnered attention in the media. A few examples are that the new iPad […]

    • By Mihai Matei
    • 3 days ago
    Apple is copying a Galaxy AI feature for iOS 18

    Apple is copying a Galaxy AI feature for iOS 18

    Samsung’s One UI 6.1 brings the Transcript Assist feature to the company’s Voice Recorder app as a part of Galaxy AI. This feature can transcribe voice recordings and it can even provide AI-generated summaries of those transcriptions to make it easier for you to understand the content. There’s no doubt that this feature can be […]

    • By Abid Iqbal Shaik
    • 3 days ago