(9 days left!) Be the first with a 200MP camera! Visit Samsung to reserve and gain $100 in Samsung credit!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Q3 smartphone shipments to Europe declined but Samsung kept the lead

Business
By 

Last updated: November 17th, 2022 at 14:27 UTC+01:00

Demand for smartphones in Europe appears to be declining, but Samsung maintained the lead in Q3 2022 despite considerable losses. The European smartphone market shrunk by 16% year-on-year, with market watchers saying that shipments were just a little over 40 million units due to economic challenges. Xiaomi capitalized on the Russian market to rise to second place on the podium.

Samsung’s smartphone market share in Europe declined from 35% in Q3 2021 to 33% in Q3 2022. The company did manage to increase smartphone shipments to 13.5 million units in Q3, up from 12.1 million in Q2, but it fell short of the 16.9 million shipments it recorded a year ago. Apple’s shipments also dropped 12%, while Xiaomi’s shipments increased by 4% to become Europe’s 2nd largest smartphone OEM, ahead of Apple and behind Samsung.

According to Counterpoint Research, Xiaomi and Realme have improved their market shares in Europe on account of Russia. Apple and Samsung withdrew from the Russian market following the invasion of Ukraine, allowing Xiaomi and Realme to capitalize on their absence in this particular market and thus improve their market shares in Europe.

Samsung keeps the lead, Apple faces supply issues, Xiaomi rises in Russia

Despite these market shifts, Samsung maintained leadership over Europe with a smartphone shipment share of 33%. Xiaomi came in second place with 23%, and Apple held 21% of the market in Q3 2022. Realme (5%) and Oppo (%4) were the fourth and fifth-largest OEMs in Europe during the three-month period.

Market watchers say that Apple could’ve performed better, but China’s lockdown-related supply issues hindered the launch of the iPhone 14 in Europe. Apple sales fell below expectations, as some shipments got delayed into Q4 2022.

BusinessPhone AppleEuropeRealmeRussiaSamsung ElectronicsXiaomi
Load 0 comments

You might also like

Samsung signs multi-year 5G patent deal with Nokia

Samsung, the biggest smartphone brand in the world, has signed a multi-year 5G patent agreement with Nokia. As a part of this long-term agreement, the South Korean firm will use Nokia’s fundamental inventions in 5G and other technologies in its smartphones and other mobile devices. Samsung Electronics will make royalty payments to Nokia for its […]

  • By Asif Iqbal Shaik
  • 1 day ago

Galaxy Tab S6 Lite Wi-Fi gets One UI 5.0 as its last major update

Here’s a bit of short and sweet news for Galaxy Tab S6 Lite owners: Android 13 is now rolling out for the Wi-Fi-only model. The LTE variant got the update earlier this week, and now, the Galaxy Tab S6 Lite Wi-Fi is next in line. We’re talking about the 2020 variant — the one carrying […]

  • By Mihai Matei
  • 4 days ago

Xiaomi phone with Samsung E6 OLED breaks Android display brightness record

Samsung recently showcased its newest OLED panel—E6 Super AMOLED—for smartphones that can reach up to 2,000 nits of peak brightness. It is the same panel used in the iPhone 14 Pro and the iPhone 14 Pro Max. Now, Android smartphone makers have started using the same panel, and Xiaomi’s latest phone seems to have broken […]

  • By Asif Iqbal Shaik
  • 4 days ago

Samsung is reportedly making OLED displays for iPad Pro, MacBook Pro

Samsung has always been Apple’s biggest OLED panel supplier. It makes OLED screens for high-end iPhones and some Apple Watches. Now, the companies are reportedly working together on OLED screens for upcoming iPads and MacBooks. According to a report from South Korea’s ET News, Apple and Samsung Display have started working on OLED panel development […]

  • By Asif Iqbal Shaik
  • 4 days ago

Galaxy Tab S6 Lite (2020) gets Android 13 One UI 5.0 update

It’s been over a month since the 2022 Galaxy Tab S6 Lite refresh received Android 13, and the original model is now catching up. The Android 13 One UI 5.0 update is now available for the 2020 Galaxy Tab S6 Lite LTE. As of now, availability appears to be limited to the LTE model (SM-P615), […]

  • By Mihai Matei
  • 5 days ago

Samsung reclaims first position in key market

Despite the slowing economy, Samsung captured a higher smartphone market share globally in 2022 than the previous year. Now, its smartphone shipment numbers for Q4 2022 and full-year 2022 have been revealed for the Indian market. The company defeated its rival Xiaomi to become India’s biggest smartphone brand. Samsung defeated Xiaomi in Q4 2022 to […]

  • By Asif Iqbal Shaik
  • 5 days ago