Samsung wants to bring foldable smartphones into the mainstream. It continues to significantly improve its foldable devices and has even made it cheaper. These steps seem to be achieving the objective as pre-orders for the new devices are impressive.
The Galaxy Z Fold 3 and Galaxy Z Flip 3 are flying off the shelves
Like other markets, the Galaxy Z Fold 3 and Galaxy Z Flip 3 are also available for pre-order in Samsung's home country of South Korea. Local media reports suggest that the pre-order performance of the new foldables is very impressive. Samsung has apparently received 450,000 pre-orders of both devices combined.
Market analysts are now expecting total pre-orders for the Galaxy Z Fold 3 and Galaxy Z Flip 3 to reach at least 600,000 units combined. It's important to note that this figure only represents pre-orders for carrier-locked units. If unlocked units are counted as well, the total pre-orders could cross well over 800,000 units.
That's a massive improvement over previous handsets. You'll be surprised to hear that only 80,000 units of the Galaxy Z Fold 2 were pre-ordered in South Korea when it was launched last year. At this rate, the new foldable smartphones are actually selling better than Samsung's conventional flagship series. Pre-orders have reached twice that of the Galaxy S21 and 1.5 times that of the Galaxy Note 20 series.
It's the younger demographic that's particularly keen on buying the new foldable smartphones. Stats from a local mobile carrier reveal that 49% of Galaxy Z Fold 3 pre-orders came from customers in their 20s and 30s. The same demographic accounted for 57% of all Galaxy Z Flip 3 pre-orders.
Samsung's strategy of significantly improving the devices and making them cheaper seems to be working out. Pre-orders are likely holding strong in other markets across the globe as well. Samsung could well achieve its goal of selling millions of foldable smartphones this year.
