(9 days left!) Be the first with a 200MP camera! Visit Samsung to reserve and gain $100 in Samsung credit!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Not a single Samsung handset made it on the best sellers list in China last year


Last updated: January 16th, 2018 at 16:09 UTC+01:00

Samsung is having a tough time in the world’s largest smartphone market, China. Things are going from bad to worse for Samsung in the key market. Chinese OEMs are making Samsung an irrelevant player in the fiercely competitive market. More and more data is emerging every day about Samsung’s smartphone troubles in China.

Complete domination by the Chinese firms

According to new data from Counterpoint Research, not a single Samsung smartphone made it to the top 10 best sellers list for 2017 in China. Except for Apple’s iPhone 7 and iPhone 7 Plus, the list is completely dominated by smartphones from Chinese firms.

In 2017, Samsung launched some of its finest phones in the form of the Galaxy S8, Galaxy S8+, and Galaxy Note 8. None of the bezel-free Infinity Displays and curved screens were able to change Samsung’s fortunes in China.

Samsung’s market share in China has seen a gradual decline from 20 percent back in 2015 to a paltry 2% in Q3 2017. The market share is expected to have dropped even further to a minuscule 1.6% in the fourth quarter. In Q3 2017, Samsung was ranked ninth in terms of market share in China.  Those numbers pale in comparison to the market dominance enjoyed by Samsung in other markets.

One possible reason for Samsung’s deepening troubles in China is the lack of a robust mid-range and budget smartphone line-up that can compete with the Chinese offerings in terms of value for money. Samsung’s mid-range and budget smartphones come across as expensive and underpowered compared to the competitors’ products in the same price range.  Unsurprisingly, users are also ignoring Samsung’s more compelling flagships options once they get accustomed to other brands. So far, only Apple has been able to capture the high-end market without competing in the lower price segments. It is clear from the Chinese market, Samsung cannot afford that strategy.

Not just in China, Samsung is also facing heat from the Chinese OEMs in many developing markets where brands like Mi, Oppo, and Vivo are in play. Even in the world’s second-largest smartphone market, India, Samsung is facing fierce competition from its Chinese rivals.

So far there is no clear indication of any new strategy by Samsung to stop this downward spiral in China. In other key markets like India, Samsung’s efforts to tackle fierce competition from the Chinese OEMs are a bit more noticeable, even if the efficacy of these efforts is questionable.

Source Phone China
Load 3 comments

You might also like

Huawei says it’s back in business; should Samsung be worried?

A few years ago, Huawei was Samsung’s biggest rival. The Chinese firm even topped global smartphone sales briefly. However, its business took a significant hit after the US first banned Huawei’s smartphone sales in the US and then stopped its network equipment business. It even placed restrictions on the company, preventing it from getting critical […]

  • By Asif Iqbal Shaik
  • 4 weeks ago

Samsung hires ex-Mercedes designer to lead its smartphone design team

In an official newsroom post, Samsung announced that the MX Design Team will now be led by Hubert H. Lee. Lee will take charge of EVP and the Head of its MX (Mobile eXperience) Design Team. He previously worked as the Chief Design Officer of Mercedes-Benz China and brings over two decades of design and […]

  • By Sagar Naresh
  • 4 weeks ago

Genshin Impact-themed Galaxy Z Fold 4, Buds 2 Pro sell out in just 14 minutes

Genshin Impact is an open-world action game that is widely popular. People love the game for its storyline, the excellent graphics, and the details you experience when playing it. It surely requires a high-end phone to get the best out of the game. The game demonstrated its popularity in South Korea, where the Genshin Impact-themed Galaxy […]

  • By Sagar Naresh
  • 4 weeks ago

Samsung rival TSMC might not ship chips from its European plant to Apple

We are all aware of the tension between China and Taiwan. This has reportedly increased concern about delays in shipment and exports, which is why, for a long time, the Taiwanese semiconductor giant, TSMC, has been looking to diversify its production. TSMC is already building a plant in Arizona, USA, that will manufacture 4nm and […]

  • By Sagar Naresh
  • 4 weeks ago

VIPs attend the opening ceremony of Samsung’s R&D center in Vietnam

Samsung began the construction of its R&D center in Hanoi, Vietnam, back in March 2020. On Friday, Samsung officially opened the newly constructed R&D center, and VIPs attended the opening ceremony. The R&D center in Vietnam is reportedly the largest facility in the Southeast Asian country set up by a foreign firm. During the opening […]

  • By Sagar Naresh
  • 1 month ago

Samsung changes strategy to leave smaller rivals in the dust in 2023

Samsung’s mobile business will attempt to change its strategy next year to focus more on product competitiveness and less on cost reduction. With this drastic shift in philosophy, the company hopes to bring the fight to Apple and secure its leadership position. The Korean tech giant held an executive meeting with the DX (Device Experience) […]

  • By Mihai Matei
  • 1 month ago