Galaxy S20 Fan Edition's reason to exist may not be what you think

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The one and only reason why the Galaxy S20 Fan Edition is happening is that the original three models from the series sold poorly. That's according to a new report out of South Korea which today delivered multiple insider perspectives on the current state of the global smartphone market. And the industry consensus regarding the latest Galaxy flagship is that Samsung would not have bothered with repackaging the Galaxy S20 if the original series was successful.

Or, better said: was still successful. Because Samsung proved time and time again that if it has a widely successful lineup on its hands, it's more than capable of maintaining its momentum in a cost-effective manner. Usually meaning a consistent influx of new color options combined with meticulously targeted and equally incessant sales. Which is how you could describe the first six to nine months of many flagships Samsung released in the past.

Will fourth time be the charm for the Galaxy S20 range?

Many, but not the Galaxy S20 series. Well, alright, the half a dozen “Fan Edition” color options are still happening. But a complete device rehash that the Galaxy S20 FE constitutes is anything but cost-effective; the most cost-effective thing would have been for Samsung to just continue selling its existing designs instead of respeccing production lines and devising an entirely new marketing campaign just to sell a smartphone sitting between the Galaxy S20 and Galaxy S20+ in terms of both price and capabilities..

But seeing how the Galaxy Note 20 isn't exactly setting the world alight right now, Samsung is unsurprisingly turning to other methods of generating media buzz around its products. At least that's how many insiders close to Samsung see things. And regardless of how accurate that interpretation may be, if catering to the overwhelming budget-conscious demographic in combination with the still-incredible BTS effect doesn't help salvage the sales of the Galaxy S20 range, nothing short of a galaxy-brain moment will.

Dominik Bosnjak

Phone Galaxy S20 Galaxy S20 Fan Edition Galaxy S20 FE Galaxy S20 Plus Galaxy S20 Ultra

Galaxy S20 Fan Edition's reason to exist may not be what you think

Will fourth time be the charm for the Galaxy S20 range?

Dominik Bosnjak

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