Phone

Galaxy S10 helps Samsung’s market share grow in North America

The Galaxy S10 series is doing wonders for Samsung globally. The company has regained some of the lost market share in the lucrative Chinese and Indian markets on the back of the Galaxy S10 phones. Now some fresh figures from consulting firm Canalys show Samsung’s market share to have surged in North America as well. What’s an even prettier sight is that the surge has come at a time when overall smartphone shipments saw a drop of 18%.

Samsung’s market share grew 6.1% annually

The latest data released by Canalys puts the North American smartphone market at a five-year low for the first quarter of this year. Smartphone shipments dropped to 36.4 million from 44.4 million during the same period last year. Canalys says it’s the steepest drop it has ever recorded.

However, Samsung still managed a marginal growth in the market, thanks to strong Galaxy S10 sales. The Galaxy S10+ (review) and the Galaxy S10e (review) were among the top three smartphones sold in North America in Q1 2019. Both devices sold over 2 million units each, snapping up 6% of the market share individually.

Overall, Samsung shipped 10.7 million smartphones in North America in Q1 2019, up from 10.3 million units a year ago. The numbers accounted for a sales growth of 3%. Samsung’s market share saw a year-on-year growth of 6.1%, up from 23.2% in Q1 2018 to 29.3% in Q1 2019.

North America smartphone shipments

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locarno
locarno

Samsung grow while overall market drop.

locarno
locarno

“The Galaxy S10+ (review) and the Galaxy S10e (review)”

Where is S10 review ?

locarno
locarno

“snapping up 6% of the market share individually.”

6% from S10e and 6% from S10+ ?

telexa
telexa

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djcbs
djcbs

The fact that both the S10e and S10+ sold the same 6% just confirms what I’ve been saying for ages: there’s a market for phablets…and then there’s a market for “smaller” phones. The S10 itself has no real reason to exist. People who like oversized phones will always go for the S10+. People who hate big phones will go for the smaller version possible. The amount of people to whom the middle-ground is the right choice is very small. Hopefully Samsung takes this into account and next year the S11e comes with a 5.5″ instead. S10e sales are good but… Read more »

Bobbingalong
Bobbingalong

The s10 must be doing something right. I just had a friend who is a die hard apple fan who always upgrade to a new iPhone every year buying an s10 plus

Biransahin
Biransahin

Wow, big increase for the cheap phone brands, may be a sign of worry for the economy. The drops for Apple and LG are huge. LG is definitely heading for oblivion. Google Pixel and Sony don’t even register. Samsung did well, the S10 came at exactly the right time.

Sleepypandauk
Sleepypandauk

With the samsung A series now launching in the USA, it should improve market share considering their priced competively and have competitive specs