Samsung’s fortunes seem to be improving in China
It’s no secret that Samsung has been struggling in the lucrative Chinese smartphone market. The company’s market share in China fell below 1 percent last year. Things got so bad that Samsung had to apologize for its poor performance in the country. It also promised to do more in order to regain its lost glory in the lucrative market.
Samsung has since made some organizational changes to its China division in order to reignite growth. The local chiefs were replaced and new partnerships were inked with local services to provide improved services to customers. It seems like those efforts may be paying off.
Market share crossed 1 percent threshold
The latest data released by market research firm Strategy Analytics shows that Samsung’s market share in China has crossed the 1 percent threshold. This has happened for the first time in four quarters. Impressive sales of the Galaxy S10 have contributed to the uptick in its market share.
The data shows that Samsung shipped around one million smartphone units in China in the quarter ending March 2019. This accounted for 1.1 percent of the country’s market. It’s the first time since Q1 last year that Samsung’s market share in China has exceeded 1 percent.
It’s imperative that the company keep this up and regain more market share in the lucrative smartphone market. Samsung has already said that it plans to bring its latest Galaxy A series to China as well. The new series has been well received in other markets. It should allow Samsung to effectively compete against the strong local rivals in the budget segment as well.Join the Discussion