SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung introduces a 43-inch ‘vertical’ TV for millennials


Last updated: April 29th, 2019 at 13:28 UTC+02:00

Samsung’s TV division has been quite innovative and experimental in recent times. From the modular Wall TV to the artsy Frame TV, the company has been pumping out new designs and form factors to stay ahead of the competition in the premium TV market. Continuing its creative streak, it has now introduced a “vertical” TV for smartphone-addicted millennials in its home market.

Named “The Sero,” which literally means vertical in Korean, it’s a 43-inch QLED TV with 60-watt 4.1 channel speakers and all the standard Samsung Smart TV features like Bixby and screen mirroring. The company says the vertical design is suitable for displaying content from smartphones, which may be true but doesn’t sound like a big enough reason to warrant a new design.

Can be used in portrait and landscape orientation

Thankfully, the Sero TV can be turned horizontally to be used as a normal TV. This versatility should make it more appealing to prospective buyers as none of the mainstream TV content is made for vertical screens. Essentially, this is a TV that can be used both vertically and horizontally, so customers are not losing anything by buying this new design.

The Sero will be available in South Korea by the end of next month. It is priced at 189,000 won. Samsung has not announced if and when this will be available outside its home country. Along with the vertical TV, Samsung also introduced The Serif and Frame TVs in more sizes to target a wider customer base.

“Samsung will continue introducing screens that respect personal consumer tastes. We will think outside the box to bring different types of screens and different user experiences,” said Han Jong-hee, President of Visual Display Business at Samsung.

Via Source TV The Sero
Load 7 comments

You might also like

Samsung tops global TV market for 16 years in a row

Samsung topped the global TV market once again in 2021. The company has achieved this feat for 16 years consec …

  • By Asif Iqbal Shaik
  • 4 months ago

Super Bowl 2022 TV deals from Samsung

The Super Bowl is only a couple of weeks away. It’s going to be one of the year’s biggest televise …

  • By Mihai Matei
  • 5 months ago

Samsung’s 2022 lifestyle TVs are color-accurate and safe for you …

Samsung unveiled its new TV lineup at CES 2022, including QLED lifestyle TVs, Neo QLED TVs, and MicroLED TVs. …

  • By Asif Iqbal Shaik
  • 5 months ago

Samsung’s smart TVs offer Stadia at 4K, but GeForce Now limited …

Yesterday, Samsung unveiled its new smart TVs at CES 2022, and all of them run a new version of Tizen OS that …

  • By Asif Iqbal Shaik
  • 6 months ago

Samsung’s 2022 smart TVs support cloud gaming via Google Stadia, …

As a part of its pre-CES 2022 announcements, Samsung revealed that some of its 2022 smart TVs would support cl …

  • By Asif Iqbal Shaik
  • 6 months ago

Samsung’s new lifestyle TVs feature matte displays, matching whi …

Samsung’s 2022 TV lineup includes newer versions of The Frame, The Serif, and The Sero lifestyle TVs. Th …

  • By Asif Iqbal Shaik
  • 6 months ago