Focused on home-décor, Samsung’s Frame TV is designed to look like a work of art when not in use as a TV. First unveiled at CES 2017, the company launched a successor to the original Frame TV in July this year with design and feature improvements, including an expanded Art Store to access numerous iconic works from galleries and museums around the world.
Samsung’s Art Store, which the company claims to be “the largest, specially curated art content platform in the world”, already has more than 1,000 works of art and photography, which the Frame TV customers can access either by purchasing them individually or through a monthly subscription. The Art Store is now set to receive another 62 artworks, thanks to Samsung’s new partnerships with the Uffizi Galleries from Italy, The Van Gogh Museum from the Netherlands, and the Museum of New Zealand Te Papa Tongarewa.
Artworks from Leonardo da Vinci, Botticelli, and more
The new collaborations bring the works of Botticelli, Leonardo da Vinci, Eugène Delacroix, Piero della Francesca, Lorenzo Monaco, Rosso Fiorentino, and others from the Uffizi Galleries, works of Anthony Copley Fielding, Frank Edward Clarke, Johannes Keulemans, and others from the Museum of New Zealand Te Papa Tongarewa, and works of Vincent van Gogh such as “The Yellow House”, “The Bedroom”, “Sunflowers,” and more from The Van Gogh Museum in the Netherlands to the Samsung Art Store.
Commenting on the partnership, Seline Han, Vice President, Samsung’s Visual Display Business said, “The Frame has gained global popularity, and we are thrilled to continue to provide consumers with new artworks to enjoy from the comfort of their homes. We strive to redefine how a product can provide value to consumers’ unique lifestyles, and we believe that The Frame does just that. Our latest partnerships and concession will allow users to access even more rare masterpieces to enhance their home décor.”