Awesome deals, Galaxy Book 4 series, Watch 6, S24 Ultra or Z Flip 5! - Get 15% discount on Thinborne cases!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News for you

    Samsung is reportedly investing $40 million in Niantic for Galaxy-exclusive games

    Phone
    By 

    Last updated: November 27th, 2018 at 16:58 UTC+01:00

    According to a report in The Inquirer, Samsung is reportedly investing £31 million (~$40 million) in Niantic, creator of Ingress and Pokémon Go, for Galaxy-exclusive games. The deal supposedly involves pre-loading Niantic’s games on Samsung’s Galaxy smartphones and may be announced in the next few weeks according to a source quoted in the report.

    The main attraction of the deal, the report says, is an exclusive Harry Potter game which will use Samsung’s S-Pen as a magic wand. Interestingly, Niantic has already announced Harry Potter: Wizards Unite AR (Augmented Reality) game for 2019. The $40 million investment seems small by the industry standards to acquire exclusive rights of a popular franchise like Harry Potter, so it's possible the Galaxy-exclusive game will merely be a timed exclusive with additional features and optimizations rather than a different title altogether.

    Follows Samsung's recent collaboration with Epic Games for Fortnite

    The deal is said to also cover Niantic's location-based Ingress game but not Pokémon Go as it's “super protective of that franchise.” Niantic was apparently reluctant to make the deal happen without a substantial investment from Samsung. After deliberations, the companies eventually arrived at the $40 million investment proposal. The deal seems to be driven by Samsung’s desire to differentiate its Galaxy smartphones from other Android brands, while for Niantic, it is about raising money for the planned IPO.

    The collaboration, if and when announced, will not be a complete surprise, given Samsung’s recent partnership with Epic Games for the exclusive launch of Fortnite on Android on Galaxy smartphones. Though the exclusivity lasted for only a few days, Samsung continues to bank on the appeal of Fortnite to market the Galaxy Note 9 through various Fortnite-themed marketing campaigns.

    However, none of this seemed to have any perceptible difference on the performance of Samsung's smartphone division so far if we go by the recent quarterly results. Fortnite is undoubtedly the biggest gaming title in recent years, and if it can’t drive sales for Samsung, it is doubtful other games can.

    If Samsung repeats the strategy adopted for the Galaxy Note 9 launch, we can expect the fruits of the new collaboration at the Galaxy S10 unveiling next year.

    Source Phone Fortnite

    You might also like

    Samsung launches Galaxy S24-themed Fortnite event

    Samsung launches Galaxy S24-themed Fortnite event

    Samsung has used Epic Games' Fortnite as a playground to promote Galaxy devices numerous times before, and the Korean tech giant is doing it again for the Galaxy S24 series. Samsung Electronics Iberia is launching a new event in Fortnite called Samsung Galaxy Portals, in which players from Spain and Portugal can compete and represent […]

    • By Mihai Matei
    • 3 weeks ago
    Fortnite refund deadline for unwanted items extended to February 29

    Fortnite refund deadline for unwanted items extended to February 29

    Samsung and Fortnite's story goes way back to when the popular battle royale title was launched on Android in 2018. Since then, Samsung has continued to release new skins, maps, items and other activations in collaboration with Epic Games. Many Fortnite players willingly purchase in-game items, but developer Epic has faced a lawsuit for sales […]

    • By Adnan Farooqui
    • 2 months ago
    Epic Games wins antitrust fight against Google’s Play Store policies

    Epic Games wins antitrust fight against Google’s Play Store policies

    In 2020, Epic Games, the developer of the widely popular game Fortnite, filed lawsuits against Apple and Google, accusing the two companies of following anti-competitive practices with their app distribution platforms, App Store and Play Store. While the court delivered the verdict in the Epic versus Apple case in September 2021, which was largely in […]

    • By Abid Iqbal Shaik
    • 3 months ago
    Fortnite in-game purchases will get more expensive from October

    Fortnite in-game purchases will get more expensive from October

    Epic Games has announced an increase in the prices of in-game purchases on Fortnite, which include V-Bucks, an in-game currency, and content packs. The price increase will be applicable from October 27, 2023, in 11 regions: the Czech Republic, Denmark, Eurozone countries, Hungary, Japan, Norway, Poland, Romania, Sweden, Turkey, and the US. In a blog […]

    • By Abid Iqbal Shaik
    • 5 months ago
    Samsung has a new Fortnite map and upcoming Twitch live stream

    Samsung has a new Fortnite map and upcoming Twitch live stream

    Samsung has announced the launch of a new permanent Fortnite map. It's inspired by the Samsung Odyssey monitor lineup and divided into five spaces, each representing one Odyssey model. Odyssey Universe is the name of the map. The five spaces, or levels, are Level Ark, G9, G8, G7, and G6, inspired by Odyssey monitors bearing […]

    • By Mihai Matei
    • 11 months ago
    The Samsung Galaxy S23 is now featured in Fortnite

    The Samsung Galaxy S23 is now featured in Fortnite

    Samsung Electronics has activated a new map in Fortnite, bringing the Galaxy S23 series into the metaverse along with new activities and gameplay-changing features. And to top it all off, Samsung Island in Fortnite now hosts a new virtual showroom featuring the company's latest products in the game world, ranging from the Odyssey line of […]

    • By Mihai Matei
    • 12 months ago