Phone

Galaxy S9/S9+ sales were reportedly poor in the second quarter

Initial reports about the Galaxy S9/S9+ sales have been mostly positive, but things seem to have changed substantially in the last quarter. There has been a growing number of reports in the last couple of months about the sluggish sales of the latest Galaxy flagship smartphones. Even the company’s Q2 earnings guidance is hinting at a slowdown in the Galaxy S9 sales.

A new report from Samsung’s home country is joining the chorus now. According to a report in The Bell, the Galaxy S9 sales in the second quarter were less than what Samsung sold in the first quarter of 2018. The Korean company reportedly sold 9 million units of Galaxy S9/S9+ in Q2 2018, down from the 10.2 million units it sold in the first quarter. Even the combined sales of the first two quarters dropped from 21.2 million units of Galaxy S8 in 2017 to 19.2 million units of Galaxy S9 this year. It appears Samsung’s aggressive marketing didn’t have much of an impact in convincing customers to buy the top-end Galaxy models.

First time in the history of the Galaxy S series

This is apparently the first time in the history of the Galaxy S series that Q2 sales are lower than the Q1 numbers. It is pertinent to point here that the S9 duo was available for purchase only for a couple of weeks in the first quarter as they went on sale only in mid-March. Yet, if the pre-bookings and two weeks of sales in Q1 are indeed higher than the three-month sales in Q2, then it points to an acute underperformance by the latest Galaxy flagship devices.

The report also says that Samsung is launching the Galaxy Note 9 a few weeks earlier than the Note 8 to counter the sluggish S9 series sales. An early Note 9 release will also help Samsung to snatch away few customers before the latest iPhones hit the market sometime in September.

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Sleepypandauk
Sleepypandauk

Samsung cant afford to play it safe and release incremental updates. The android market is just to competitive, especially with Huawei brining the heat!!. Also they need lower their prices and stop acting like Apple. Apple can afford to charge a premium as they are the only IOS maker.

zlatan09
zlatan09

Apple have better support, updates and they can afford to be expensive. Samsung updates policy is tragic.

Abhijeet
Abhijeet

But how many regular consumers are buying an iPhone because they know it will get regular software updates over just the fact that it’s an iPhone and is something they’re either used to or want to have because of the iPhone’s popularity? And even as a geek, I don’t tell people not to buy Samsung’s flagships because they will get updates late. In fact, they are overall so good that it’s only the Samsung flagships that are easy to recommend to regular folk, knowing most don’t care for how quick a software update will come. Not saying Samsung doesn’t need… Read more »

Harry Sandhu
Harry Sandhu

users of s7 will not upgrade to s9
this will happen when you treat your users like shit.
they are already facing disaster with your update policy
who cares s7 is still running on april patch and you are saying it will receive monthly updates and s6 are getting latest patches.
happy for s6 users but not for us.
check the sale of S7…Kings remain Kings.
worst update policy

lfcrodrigues
lfcrodrigues

There’s no point, for me, to buy S9 because I have the S8+… Also I would not trade it for S9 because they are so similar. I may go elsewhere, like Pixel 3. S9 is a great phone (needs further optimizations on a long run) but de design is so similar that bored me.

zlatan09
zlatan09

That’s where Apple is winning, many iPhone 7 user will probably buy and iPhone 8/X, on other side S8 users will not buy an S9.

VIRGIN KLM
VIRGIN KLM

These price tags are a joke. Just because Apple can sell everything at any price, it doesn’t mean that Samsung can as well. Even iPhone X had poor sales for an Apple product. Consumers are kicking back with these pricetags, they show that they just don’t want to pay that much for a phone anymore. And regarding sales, things are only going to get worse with Note 9 and S10. Remember my word.

Bobbingalong
Bobbingalong

Well like I predicted with poor specs upgrades and design being same as the s8 it would prove to be a poor performer

GS7edge
GS7edge

Excellent phone with overpriced price tag. People will go for last year s8/note8 or even opt for chinese flagships with cheaper price

RoadRunner99
RoadRunner99

It’s just too expensive and offers very little improvement over the S8 (or in my opinion even the S7).

It’s not Samsung’s fault really, phones have been a feature-complete, mature product category for the past two or three years. You can re-arrange the chairs all you like and the marketing department is working hard at that but it won’t change that simple fact.

fcaroll
fcaroll

Well I think now there’s no reason for prices to get higher and higher every year. As they now know how to build a smartphone they should be able to bring down the price. To me that would be the second best feature (after removable battery of course) they could put their efforts in now

_alex_
_alex_

Correct, no improvement worth the price.
The big Samsung fault is high the price so much, the Note 7 fiasco has killed Sammy finances…. and they make his user paying!!
Look at all past differences between sammy flagships…. even between S6 and S7 there was a 50 euro charge with a lot of improvements.
with S8 and S8 they charge 150 euro for what??
Good point of all of you guys, as VIRGIN KLM says… will get everything worse….

_alex_
_alex_

i mean “with S8 and S9”

lfcrodrigues
lfcrodrigues

Exactly, there’s nothing really new. A whole lot of marketing for nothing really extraordinary