We've brought you extensive coverage of Bixby, the artificial intelligence-powered virtual assistant that Samsung is going to debut with the Galaxy S8. It all started when we first spotted trademarks for Bixby a couple of months back and since then countless reports have given us an idea of what to expect from Bixby. Samsung has now filed a trademark in Europe for Samsung Hello. It's not immediately clear what this trademark is for but it could possibly be another AI-powered service for the Galaxy S8.
Samsung has filed for this trademark with the European Intellectual Property Office. The filing describes Samsung Hello as “software that enable block users or computers and mobile devices to access, aggregate, organize and interact with content, information and images and topics of general interest to such users.” The filing also mentions that Samsung Hello is an “application software that gives personalized features and information based on user's preferences in the fields of weather, music, entertainment, games, travel, science, health, contact, and social news via voice command and voice recognition.”
The description makes one wonder if Samsung Hello will be related to Bixby in some way, perhaps it's going to be an extension of that AI technology which aims to make it easier for users to navigate everyday life. This is pure speculation at this point in time so nothing is set in stone just yet. However, given Samsung's focus on AI for smartphones this year, we may find out soon enough what Samsung Hello is all about.