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South Koreans reportedly not that enthusiastic about the Galaxy S9

Samsung may expect the Galaxy S9 to outperform the Galaxy S8 in terms of sales but it really comes down to the customers who will decide the new flagship’s fate. Are customers ready to open their wallets for a new flagship that’s merely an evolutionary upgrade compared to its predecessor? It seems that the Galaxy S9 is finding it difficult to win over new customers in Samsung’s home country of South Korea. They’re said to be not that enthusiastic about the Galaxy S9 and Galaxy S9+.

Galaxy S9 is proving to be a tough sell

A local news outlet quotes mobile retailers in its report who have witnessed that consumers aren’t that interested in the Galaxy S9 and the Galaxy S9+ since they’re not that different from last year’s models.

Another retailer pointed out that it’s actually the Galaxy A8 (2018) that’s Samsung’s best-selling smartphone in South Korea currently. The handset’s dual front-facing camera is said to be one of the reasons why it’s immensely popular with the late-teens and 20s demographic which likes to take a lot of selfies.

Granted that the Galaxy S9 and Galaxy S9+ are faster and feature better cameras but the design is largely the same and so is the display size. The new flagship looks and feels quite similar to its predecessor and that’s why it might be a difficult sell to those who already own the Galaxy S8.

It’s also possible that the South Korean government’s recent penalty of $45.5 million on the country’s three main mobile carriers for providing illegal subsidies for smartphones might be affecting Galaxy S9 sales as well. Mobile carriers have since reduced their subsidies to bring them in line with the government’s directives.

Customers who are sold on the new features like Super Slow-motion video, variable aperture camera, AR Emoji, etc will certainly go ahead and purchase the Galaxy S9. However, those who view them as mere novelties or can’t justify purchasing an expensive smartphone for only these features will likely wait for Samsung’s 10th anniversary Galaxy smartphone due next year.

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VIRGIN KLM
VIRGIN KLM

With these pricetags the S line will always be a tough sell from now on.

TheSparda
TheSparda

The design is not much different, the phone will lag over time, updates are slow, tons of bloat/duplicate apps, nothing new….

stondec
stondec

Samsung needs to differentiate itself by releasing a phone with at least 24hr SOT and bring back the IR blaster. That would get me excited and I bet a lot of other people would enthusiastically buy such a phone. Hopefully they do that with the Note 9.

RoadRunner99
RoadRunner99

What is there to be enthusiastic about? The law of diminishing returns is hitting phones hard. Also Samsung has raised prices but support is as mediocre as ever.

djcbs
djcbs

Well… When the price of your phone goes up and up for no good reason, you can’t expect miracles. Samsung should have done something more bold with the S9, for sure. Making it smaller and with an under the display fingerprint scanner would have been more interesting. But I don’t know if that would leave much else to do on the S10. So I think we should probably get accustomed to these SxS models after the first one to fix the problems of the predecessors. The S7 fixed the S6, the S9 fixes the S8 and next year’s S10 will… Read more »

fcaroll
fcaroll

This is the result of Samsung’s lack of innovation since it’s not implementing any significant feature that makes its devices stand out from the crowd, given that now all phones are very similar (luckily Sammy has not adopted the notch yet)

Martin R.
Martin R.

What about the anniversary year next year? What you think they should have done?

Bobbingalong
Bobbingalong

I guess I will say what people are thinking. Samsung did an “iPhone 7” with the s9 and held back big changes for the anniversary model. As I suspect samusng does have too many “new” features they can introduce to make the S10 great. Predictions are for the s10: They will reintroduce the original s9 concept where the phone had no lip on the bottom. The 5.8 or compact size will finally get 6gb ram and dual camera Plus version gets 8gb ram and even better camera FPS under the screen may not happen The front camera will get updated… Read more »

Bobbingalong
Bobbingalong

Personally I think the s8 is better looking than the s9 which looks chunky and big compared to the s8.

It’s hard to justify buying an s9 if you have an s8 and it’s really hard for customers not to feel annoyed that they need to spend more for a much bigger size phone to get the better phone.

Now that Oreo is being pushed out to s8s then the actually performance difference is not that different from day to day usage from the s9.

popm
popm

logic