Samsung says Galaxy S9 sales will outperform the Galaxy S8

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We get to hear something similar every year when Samsung launches a new flagship handset and 2018 is no different. DJ Koh, CEO of Samsung’s mobile division, has said that the company expects Galaxy S9 sales to outperform the Galaxy S8. He didn’t provide any figures but reports suggest that the Galaxy S8 is estimated to have sold 37 million units since its release in April last year.

Galaxy S9 sales

The Galaxy S8 really attracted customers’ attention because it was a revolutionary step forward in terms of smartphone design and functionality. Many will agree that the Galaxy S9 is just more of the same, albeit with more powerful internals and a very impressive camera.

Many Samsung fans have expressed annoyance at the lack of any substantial design changes and feel that the upgraded internals aren’t enough to justify the purchase of a new flagship smartphone.

However, Koh feels that the Galaxy S9 sales will outperform the Galaxy S8. “The Galaxy S9 will be released earlier in the year than the Galaxy S8 was, and as we plan to release various marketing strategies to beef up demand, I believe overall numbers will be better,” he explains.

Koh also added that he has been receiving feedback for the Galaxy S9 that is better than expected, acknowledging that “there weren’t many expectations in terms of innovation.” He goes on to explain that it’s a matter of perspective and that innovation is no longer about “forcing technologies to customers” but providing them with convenient experiences in the features they use the most.

The comments are in line with Samsung’s marketing strategy for the Galaxy S9 and the Galaxy S9+ which position it as a “reimagined” device that improves upon some of the features that are used most frequently.

Do you feel that the Galaxy S9 sales will outperform the Galaxy S8? Let us know in the comments below. Don’t forget to check out our Galaxy S9 deals section if you’re planning on pre-ordering the Galaxy S9 or Galaxy S9+.

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13 Comments

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SteveKap
1 month 13 days ago
SteveKap

Im gonna stick with my s8+ for now if galaxy s10 or s15 comes out then i might be looking for an upgrade

Mriz76
1 month 21 days ago
Mriz76

Nothing was changed except the project treble support and the slow-mo cam, I am going to wait for Galaxy X or Note 9. Let’s see the difference at future

gtone339
1 month 26 days ago
gtone339

They won’t reach sales like over 5 million units due to other competitors popping out in SE-Asia.

Bobbingalong
1 month 26 days ago
Bobbingalong

Maybe the s8 will be a stellar seller this year given the cheaper price and near identical specs.

My wife who owns an s7 is skipping the s9 as she can’t justify the high price for same specs as the s8 and doesn’t want an s9+ as it’s huge and not practical for her

Shenoysiddhant
1 month 26 days ago
Shenoysiddhant

They’ve got to be joking with the price they’ve charged for the product

1 month 26 days ago
Horus Osiris

Hardly

pjm1891
1 month 26 days ago
pjm1891

A lot of the comments I’ve been reading about the S9 reminds me of the time when the S7 was released. People said the same things, won’t sell not enough has changed.. Once the S7 arrived though it just felt much better a lot more polished. I’m expecting the same this year the s8 was good, the S9 will be the design perfected.

Samsungkid20
1 month 26 days ago
Samsungkid20

Nope, it won’t outperform. But what do you want him to say? He has to get out to the world and say: “Hey, this phone is new, and for this reason is better and will be sold more than the last (and cheaper) one”.

Hahaha, no way.

Biransahin
1 month 26 days ago
Biransahin
I think the S9 will do very well.. My wife kept her S7 Edge as she felt that though she loved the design, the single S8 camera didn’t attract her as the S7 Edge was almost as good. However she just ordered the S9 plus not because of the emojis, or anything else but because as well as the great design, it now has a spectacular camera in her opinion. She also liked the lilac colour! Myself, I’ll be keeping my Note8 until Note9 or even Note10 as the Note8 dual camera is excellent. I don’t care much for AR… Read more »
frederick94
1 month 27 days ago
frederick94

Lol. How about iPhone 5, 6, 7 and 8 all with same designs. Samsung has really been good giving different designs every year. Samsung users always have something to complain about. C’mon guys this phone is 99% perfect only because they say nothing is perfect

Biransahin
1 month 26 days ago
Biransahin

That’s true!!! A lot of moaners about.. Lol.

_alex_
1 month 26 days ago
_alex_

lol…. then spend 450 euros to upgrade from S8 to S9 if we all are moaners…. S9 will be good if same price as S8 last year…. S8 is still spectacular device…. let’s wait S10 then……

o0MHJ0o
1 month 26 days ago
o0MHJ0o

I know right! cannot believe the amount of hate Samsung got for keeping the same design! “its just another S8” – no its really not – it may not be a massive upgrade but its not the same either. and considering that Apple kept it the same for years and the amount of people that DIDN’T complain about that… is really irritating and harsh on Samsung

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