Samsung, the world’s biggest smartphone brand, has managed to uphold its number one position in Chile’s smartphone market as well. The company is far ahead of its rivals when it comes to market share. However, the latest numbers reveal that rival Chinese brands are catching up fast, and Samsung needs to be careful.
According to the latest numbers from market research firm Strategy Analytics, Samsung had a whopping 42.1% share of the smartphone market in Chile during Q1 2021. The South Korean firm shipped 1.2 million smartphones during the quarter, achieving a 63% year-over-year growth. It is being reported that Samsung’s impressive market share numbers in Chile are helped by the wildly popular Galaxy A series.
Woody Oh, Director at Strategy Analytics, added, “We estimate Samsung grew its Chile smartphone shipments a healthy 63% YoY from 0.8 million in Q1 2020 to a record 1.2 million during Q1 2021. Samsung’s smartphone market share in Chile remains relatively stable for now, around the 42% level. Samsung has an extensive retail presence in Chile and its midrange A-series models are wildly popular.” Over 2.9 million smartphones were shipped in Chile during the first quarter of this year.
Lenovo (and Motorola) and Xiaomi have grown at an explosive pace, achieving 150% and 1,025% growth rates, respectively. Lenovo-Motorola’s market share increased from 11.8% in Q1 2020 to 17.2% in Q1 2021. The two companies shipped 0.5 million smartphones in the last quarter. Xiaomi shipped 0.5 million smartphones as well, but it grew from nothing in Q1 2020 to a market share of 15.5% in Q1 2021.