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The South Korean firm topped the smartphone market in the month of August 2020 with a share was 22%. Huawei maintained its second position with a market share of 16%. In April, the Chinese smartphone giant had overtaken Samsung, but the South Korean firm managed to win back the first position in May.
Apple came in third with a market share of 12%, while the Chinese brand Xiaomi was in the fourth position with a market share of 11% in August. Samsung's market share grew in India due to the growing anti-China sentiment following a clash between the two countries at the border.
US sanctions against Huawei will help Samsung and other smartphone brands, especially in markets like Europe where Huawei had a good presence. Samsung will compete with brands like OnePlus, OPPO, Realme, Vivo, and Xiaomi in the affordable and mid-range segments in Europe.
Kang Min-Soo, an analyst at Counterpoint Research, said, “For Samsung, it will be a good opportunity to raise its smartphone market share, especially in Europe, where the company has been competing fiercely with Huawei in various price bands.“
Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S21 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.
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