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Fast forward to the present day and it doesn't look as if Samsung has done much to alleviate the concerns of these Indian offline retailers. According to a recent report from the Economic Times India, the national president of All India Mobile Retailer Association (AIMRA), Arvinder Khurana, has stepped in.
Samsung India is focusing its efforts on the budget Galaxy M21 and Galaxy M31, and it's selling these devices along with other mid-range phones at cheaper prices compared to offline retailers. According to Khurana, the Galaxy M is the only series which is seeing traction in India right now, but the series is completely unavailable for purchase offline. The Galaxy M21 and Galaxy M31 were introduced to India in March.
Khurana believes that because these retailers haven't been supported by the government, smartphone makers like Samsung – as well as Realme and Xiaomi – have a responsibility to support them as they need to give salaries and pay rent for their shops. Samsung India doesn't seem to have responded to Khurana's queries yet.
It's worth noting that even though Samsung is seemingly favoring online sales in the wake of the COVID-19 pandemic, the company had launched an initiative to bring over 20,000 small offline retailers into the online space.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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