Samsung’s latest ad features some gangster music and a dancing baby
Samsung has come up with a new ad for the Galaxy S10 and the wearables launched along with it. The ad, titled ‘Samsung Galaxy: Seamlessly connect your Galaxy’, tries to showcase how Samsung products are designed to work together seamlessly. It features a Galaxy S10+, Galaxy Buds, Galaxy Watch Active, a crying baby and some gangster music.
In the ad, we see a baby suddenly stop crying when the phone (Galaxy S10+) starts to ring with Party Up from American rapper DMX as the ringtone. When the father declines the call from his Galaxy Watch Active with a simple swipe, the baby starts to cry again. The parents realize the baby likes the song and play it on the phone and later on a Samsung TV, all the while showing how easy it is to move from one device to another without any friction. The neat little ad ends with a happy baby dancing to the catchy song.
The 45-second commercial lacks any dialogue or jabs at Apple but is endearing and effective in its messaging. The Korean company also has a page centered on the theme of the ad on its website, where customers can learn more about the connected nature of its latest flagship smartphone and wearables.