SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung’s new ads target the ‘double dongle’ life and other iPhone limitations


Last updated: July 23rd, 2018 at 11:32 UTC+02:00

Samsung is back with new advertisements that poke fun at the iPhone and arch-rival Apple as part of the Ingenius series. The name is a play on the Genius Bar found in Apple stores, where employees are tasked with providing support to consumers and also give them a reason to buy the iPhone. And the four ads that have been released on YouTube talk about a different aspect of the iPhone and how the Galaxy S9 does it better, telling us to “upgrade to Galaxy.”

Gist of the ads? The Galaxy S9 does it better

The first ad was released earlier last week and has the consumer straight up pointing out the fact that the iPhone X doesn’t have the fastest download speeds. The employee’s answer? “But it is faster than the iPhone 8.” It’s a somewhat silly ad considering download speeds aren’t a feature the average consumer looks for when shopping for a new phone, but the other three ads are rather spot on.

The funniest one is the one where a guy asks what he is supposed to do when he wants to use his wired headphones and charge the iPhone at the same time. A “double dongle” is the solution, following which the consumer throws in a double entendre by saying “that sounds explicit.” This is probably the one that hits the hardest, even though the headphone jack has been removed from their flagships by more than just Apple.

The other two videos talk about the camera and the lack of a fast charger in the iPhone X retail box. In the former, the employee himself points out that the customer has been reading DxOMark scores, where the Galaxy S9 scores higher. The fast charger ad, meanwhile, makes fun of the fact that the consumer has to first buy a USB Type-C to Lightning cable and then splurge on Apple’s official fast charger to take advantage of fast charging, a feature that debuted on the tenth-anniversary iPhone.

Phone AppleiPhone X
Load 7 comments

You might also like

Samsung lost seven places in terms of global market cap since 2021

According to a recent report by London-based accounting firm PWC, Samsung Electronics has the world’s 22 …

  • By Mihai Matei
  • 14 hours ago

Galaxy S22 Ultra became a best-seller thanks to the Note series’ …

The Galaxy S22 Ultra was the most popular Android smartphone in April. The flagship phone was followed by Sams …

  • By Mihai Matei
  • 17 hours ago

Samsung to push 3nm chipsets into mass-production next week

Samsung is reportedly days away from announcing that it is ready to mass-manufacture 3nm semiconductors. In tu …

  • By Mihai Matei
  • 2 days ago

Samsung Display to supply Apple with 80 million iPhone 14 OLED panels

Samsung Display will have tens of millions of OLED orders to fulfill for Apple later this year. The latter com …

  • By Mihai Matei
  • 4 days ago

Samsung leads smartphone shipments in Europe as the market hits new lo …

The European smartphone market suffered a setback in the first quarter of the year, and Samsung also experienc …

  • By Mihai Matei
  • 1 week ago

Samsung admits to error, removes iPhone reference from Members app

A Samsung Community Manager recently made an error and published a promotional banner on the Samsung Members a …

  • By Mihai Matei
  • 2 weeks ago