SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

New data shows Samsung beat Xiaomi to take back the top spot in India

Phone
By 

Last updated: July 24th, 2018 at 22:56 UTC+02:00

The last few quarters have been tough for Samsung in India. According to many shipment trackers, Xiaomi posted stellar growth numbers and toppled Samsung to emerge as the largest smartphone vendor in the country. Though Samsung rubbished all these reports, it did launch more compelling budget smartphones to counter Xiaomi’s Redmi series. It appears the company’s renewed strategy is delivering the desired results.

Last week, Canalys published Q2 smartphone shipment numbers which showed Samsung getting close to dethroning Xiaomi from the top spot in India. Counterpoint Research has released the Q2 market share data today, and it shows Samsung beat Xiaomi to regain the top position it ceded two quarters ago in the country. The Korean company increased its market share from 24% in Q2 2017 to 29% in the second quarter this year, while Xiaomi’s share went up from 16% to 28% during the same period. When compared to Q1 2018, Xiaomi lost 3% market share and relinquished the seat at the top of the table to Samsung in the process.

Vivo, Oppo, and Huawei occupied the next three positions respectively, and together the top five vendors accounted for a whopping 82% of the total shipments, indicating an increasing consolidation in the Indian smartphone market. OnePlus (284%), Honor (188%) and Xiaomi (112%) made the most gains, while Apple had a disappointing quarter with just 1% market share. Overall, the Indian smartphone market grew by a healthy 18% year-on-year in the second quarter.

New Galaxy J models did the trick

The report attributes Samsung’s strong performance to the recently launched Galaxy J series models. Xiaomi’s Redmi 5A was the best-selling smartphone in the quarter with 9% market share. Samsung’s recently launched Galaxy J6 came in third by making up 5% of the total smartphones shipped. In what could be termed as a sign of Redmi series’ popularity, three out of the top five bestsellers were from Xiaomi. OnePlus emerged as the market leader in the premium segment with the OnePlus 6 being the bestseller in the category.

Counterpoint has also published market share numbers for feature phones, and Reliance Jio continues to dominate the sales charts with 47% market share. Samsung held on to the second place, but its market share dropped from 27% last year to 9% this year. Feature phone shipments went up by 21% compared to the same period last year and accounted for around 50% of the total mobile phone shipments in the quarter.

Phone IndiaXiaomi
Load 0 comments

You might also like

Galaxy Z Fold 4 vs Xiaomi Mix Fold 2: The closest anyone ever got to Samsung

Samsung is setting the tone for the foldable smartphone market, and other OEMs are following. The company unveiled its new Galaxy Z Fold 4 and Z Flip 4 at Unpacked 2022 earlier this week, and Xiaomi came out with a new book-like foldable phone of its own shortly thereafter. Xiaomi’s new foldable phone called Mix […]

  • By Mihai Matei
  • 6 hours ago

Samsung Galaxy A23e leaked renders appear ahead of its launch

Everyone currently has their attention on the Galaxy Z Fold 4 and the Galaxy Z Flip 4, which launched at the Galaxy Unpacked 2022 event yesterday. But now renders of a new, unreleased phone—Galaxy A23e—have surfaced online. This is the third phone in the Galaxy A23 lineup, which also includes the Galaxy A23 5G. According to […]

  • By Sagar Naresh
  • 2 days ago

Samsung drops to fourth place in Indian smartphone market during Q2 2022

Samsung’s market share is slipping away in India and several other Asian countries. According to the latest data from market research firm IDC, Samsung dropped to fourth place in the Indian smartphone market last quarter as Vivo jumped to the third spot. The latest market analysis from IDC reveals that Samsung shipped just 5.9 million […]

  • By Asif Iqbal Shaik
  • 4 days ago

Galaxy Z Fold 4’s rival Xiaomi MIX Fold 2 is so much thinner

Motorola’s Galaxy Z Flip 4 rival, the Moto RAZR 2022, will launch a day after the Galaxy Unpacked 2022 event. Now, it seems like the Galaxy Z Fold 4 will get a rival in the form of the Xiaomi MIX Fold 2, and it will also launch on August 11. Xiaomi confirmed on Weibo that it would launch the […]

  • By Sagar Naresh
  • 4 days ago

Here’s when you can probably buy Galaxy Z Flip 4, Z Fold 4 in India

We are just two days away from the official unveiling of the Galaxy Z Flip 4 and the Galaxy Z Fold 4. But the leaks continue to flow, revealing almost everything there is to know about the upcoming Samsung foldables. Now, their possible launch date for the Indian market has been revealed. According to 91Mobiles, […]

  • By Asif Iqbal Shaik
  • 5 days ago

Samsung is officially a 5G network equipment supplier for India’s Airtel

Bharti Airtel has become India’s first network operator to announce its 5G equipment vendors, and Samsung, although not Airtel’s first choice, is among its 5G hardware suppliers. Ericsson and Nokia are the other two partners of Airtel in its quest to deliver 5G to the Indian population in 12 geographical regions. However, Samsung is not […]

  • By Mihai Matei
  • 1 week ago