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Samsung didn't just attempt to break the previous Guinness World Record, it succeeded by a considerable margin. Over a course of 24 hours, regular consumers in Johannesburg and Cape Town were invited to use the two devices and take selfies, both with the phones themselves and using selfie sticks – a total of 12,803 selfies were captured, almost 3,000 more than the previous attempt to make a record over such a simplistic thing. Samsung also gave away 100 Galaxy A3 and A5's to participants – not a lot considering how many of those self-portraits were taken, but the company no doubt managed to make sure a lot of people are now aware of the two devices.
Marketing well done, all while setting a Guinness World Record. Crazy, right? You can check out the entire album of selfies at the source link, and also check out our review of the Galaxy A5.
Abhijeet's writing career started with guides for custom firmware for Samsung devices (including the original Galaxy S), and he moved to SamMobile in mid-2013 and worked up the ranks to Editor-in-chief.
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