Green screens will hate Samsung’s latest business idea


Last updated: July 26th, 2021 at 14:39 UTC+01:00

Diversification has always been the name of the game for Samsung. And the company now seems to be eyeing the prospects of branching into film. Namely, it just signed a partnership with Korean publisher and entertainment giant CJ ENM, agreeing to support the construction of a high-tech virtual video studio.

This isn’t just a distant idea, mind you, as the studio is already planned to open by the end of the year. It will be situated in the city of Paju, located in the immediate vicinity of Seoul. Furthermore, the collaboration Samsung and CJ ENM reportedly negotiated is multifaceted. For one, the tech giant will be equipping the studio with some of its latest display advancements, including The Wall.

Is this the beginning of the end for green screens?

The new microLED variant of The Wall with better colors and all the other bells and whistles, to be exact. Secondly, Samsung also plans to jointly produce some content with CJ ENM moving forward. Content has been an area of great interest for the company in recent years. Which is hardly surprising, considering its world-class marketing setup and the close proximity of those sectors.

If you’re having trouble visualizing what a “virtual” video studio actually means, think back to the recent Galaxy Unpacked events. Instead of green screens, those were largely all shot with real displays. And the lack of any moiré effect (wavy screen patterns) from the end result is due to years of painstaking R&D and preparation. As it all comes down to making sure all of your equipment is refreshing at the same frequency.

Source Business The Wall
Load comments

Related News

Samsung’s next-gen The Wall microLED TV is thinner and has bette …

  • By Asif S.
  • 4 months ago

Samsung now lets you compete against championship racing drivers

  • By Adnan F.
  • 6 months ago

Here’s Samsung’s vision for the future of broadcast and co …

  • By Asif S.
  • 7 months ago

Samsung Display can now supply US federal agencies with LED displays

  • By Mihai M.
  • 1 year ago

Samsung’s The Wall does the impossible by making waves in Japan

  • By Dominik B.
  • 1 year ago

Samsung starts selling The Wall TVs in South Korea, offers experience …

  • By Asif S.
  • 1 year ago

Samsung launches The Wall MicroLED modular displays in India

  • By Naresh
  • 2 years ago

Samsung opens a showcase venue for ‘The Wall’ displays in …

  • By Naresh
  • 2 years ago