Samsung announces VXT platform for effortless display creation & management

In an official blog, Samsung announced an all-in-one VXT platform that brings together display creation and management. This Samsung VXT platform will enable businesses across different verticles to easily streamline operations. The VXT is a cloud-native Content Management Solution (CMS) that helps in the easy management of digital displays.

Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics said, “VXT is an innovative step toward this migration in that it makes high-tech signage more readily accessible, no matter where our customers are. But not only is high-tech signage accessible, the content and remote management solutions VXT provides are user-friendly.”

Samsung will launch VXT on January 31 at ISE 2024 in Barcelona

Samsung VXT is an evolution of CMS software from MagicINFO, which allows for seamless content creation and management for all B2B displays, which includes LCD, LED signage, and The Wall. Using Samsung VXT, businesses can deploy software updates directly via the cloud, eliminating manual updates.

The VXT platform has already received rave reviews and recognition from prominent partners such as Hy-Vee’s retail media network, RedMedia, which makes use of a network of over 10,000 Samsung smart signage screens that are installed across all of Hy-Vee's grocery stores and retail. The VXT platform consists of three modules, i.e., VXT CMS, VXT Canvas, and VXT Players. It also consists of Pre-Integrated Repeatable Solutions (PIRS), including VXT Art, Link My POS, Ngine Real Estate, and Ngine Automotive.

Samsung VXT is compatible and easy to operate with both desktops and smartphones. Samsung will hold a global launch event for VXT on January 31 at Integrated Systems Europe (ISE) 2024 in Barcelona. There will be a subscription fee for using VXT, but customers can enjoy a 60-day free trial before subscribing.