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Samsung’s foldable devices will fall under the Galaxy Z umbrella


Last updated: February 12th, 2020 at 19:01 UTC+02:00

The launch of the Galaxy Z Flip marks a new chapter in the company’s foldable device portfolio, and we don’t say this just because it’s a brand new device, but because the Galaxy Z Flip has established a new naming convention for Samsung’s foldable devices.

In a recent interview with Bloomberg News, Samsung confirmed that its foldable device portfolio is adopting a new naming scheme that shows our commitment to expanding the category to offer a variety of experiences. The spokesperson added that ‘Z’ was chosen for the new foldable series because it intuitively communicates the idea of a fold while delivering a dynamic, youthful feel.

Samsung is retroactively adopting a new naming scheme

Samsung’s decision to rename its foldable device portfolio already seems to apply retroactively, as discovered earlier today by @MaxWinebach. The Galaxy Fold category on the Samsung US portal now redirects to the newly-added ‘Galaxy Z’ category, and as shown in the screenshot below, even the Galaxy Fold store page has had its URL changed to include the Galaxy Z moniker.

What this likely means is that the direct sequel to the Galaxy Fold might not be called the Galaxy Fold 2. Instead, it could follow this Z-based naming convention, making the original Galaxy Fold seem that much more experimental and one of a kind.

Time will tell exactly how the OG Fold’s sequel will be called, but it should technically be unveiled in the second half of 2020 so there’s plenty of time ahead of us for rumors and speculations. We’ll keep you up to speed as soon as we find out more.

Phone Galaxy FoldGalaxy Z Flip
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