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Oppo isn’t quitting, will keep competing against Samsung’s foldables

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Last updated: February 21st, 2024 at 11:33 UTC+01:00

Oppo is one of the handful of companies making foldable phones. Like all of them, it aims to challenge Samsung's dominance of the foldable phone market. The company has launched a few models so far and the reactions have been mixed.

A recent rumor, a rather outlandish one at that, claimed that Oppo was giving up on foldable phones because it wasn't seeing a lot of demand for them. Vivo was also named in that rumor with a similar claim that it was no longer going to make foldables. Oppo has now gone on the record to deny the rumor, saying that it's committed to making foldable phones.

Oppo isn't exiting the foldable phone market

In a statement provided to GSMArena, a spokesperson for the company said: “Oppo's dedication to the continuous development of foldable smartphone technology remains unchanged.” The company has effectively rubbished these rumors and assured its fans that Oppo foldable phones aren't going anywhere.

Oppo is one of the few Chinese manufacturers that sell their phones outside the People's Republic. Huawei is one of the leading manufacturers of foldable phones in China but its troubles limit the sale of its devices largely to its home country. That's prevented Huawei from achieving a larger footprint for its foldable.

Nevertheless, these devices have yet to become serious challengers for Samsung's popular Galaxy Z Fold and Galaxy Z Flip lineups. These are the devices people immediately think of when you mention a foldable phone, so Samsung has clearly been able to win the attention of the market, so much so that foldables are now instantly associated with its brand.

Oppo hanging around and continuing to compete against Samsung is good for Samsung fans also. It will keep the company on its toes and provide it with the heat to keep pushing the envelope. Ultimately, it's the consumers that benefit from the improved products at competitive prices.

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